Journey Map Maker

What does a journey map reveal?

A journey map follows a person trying to achieve a goal across stages and touchpoints. It places actions, questions, emotions, and pain points in context so a team can see where the experience becomes confusing or difficult.

Use it to connect fragmented experiences

Choose this view when separate teams own different parts of one customer experience. It helps relate a signup form, an email, a setup flow, and a support interaction to the same person’s goal.

Keep the customer’s perspective

1. Choose one scenario. Avoid combining unrelated customer goals into a single generic journey.
2. Name customer actions. Describe what the person does rather than only listing internal department activities.
3. Ground emotions in evidence. Distinguish observed or reported feelings from team assumptions.
4. Include cross-channel handoffs. A journey may move between a website, email, physical location, and support.
5. Tie opportunities to friction. Explain which pain point an improvement addresses and what better would look like.

Draft the stages on a visual canvas

MyMap turns your scenario and research notes into a journey you can revise. The example follows SaaS onboarding from signup through welcome, setup, first use, and an aha moment. Treat its emotions as scenario details, not findings about your users.