MyMapB2B Customer Journey Map
A B2B customer journey map covering the enterprise SaaS buying cycle from problem awareness through solution research, evaluation, purchase, and onboarding with touchpoints.
Preview
“Create a B2B customer journey map for enterprise SaaS”
About the framework
B2B Journey Mapping for Enterprise Sales
This template applies journey mapping to the complex, multi-stakeholder B2B buying process. Unlike B2C journeys (days to weeks), enterprise SaaS purchases span 3-9 months and involve 6-10 decision-makers across IT, procurement, legal, and the business unit.
The five stages — Problem Aware, Solution Research, Evaluation, Purchase, and Onboarding — reflect the typical enterprise buying committee's progression. Each stage includes the buyer's emotional state, because even rational B2B decisions are influenced by anxiety (will this vendor survive?), frustration (why is procurement so slow?), and hope (this could transform our workflow).
The touchpoint row at the bottom maps every channel interaction in sequence, helping marketing and sales teams identify where to invest. Most B2B companies over-invest in awareness (top of funnel) and under-invest in evaluation-to-purchase (where deals stall). Use the AI to add a pain points row, overlay your CRM data, or create a version for a different industry vertical.
What's included
What you get
- 5-stage journey from problem awareness to onboarding
- Buyer emotions mapped at each stage
- Key activities: demos, security review, legal, CSM assignment
- Full touchpoint timeline from LinkedIn Ads to QBR
- Enterprise-specific: procurement, compliance, CFO approval
B2B Customer Journey Map
✦ Free · No signup required
Frequently asked questions
Common questions
Can I customize this for a different industry?
Yes. Tell the AI 'Adapt this B2B journey map for healthcare IT procurement' or 'Make this about financial services compliance software.' It will adjust the stages, touchpoints, and emotions to match the industry.
How do I add more stakeholder perspectives?
Ask the AI to 'Add swimlanes for IT Director, CFO, and End User perspectives.' This creates a multi-row journey map showing how each stakeholder experiences the same buying process differently.
Can I connect this to our actual sales pipeline data?
You can ask the AI to 'Add our conversion rates: 40% from research to evaluation, 25% from evaluation to purchase.' It will add metrics between stages to highlight where your pipeline leaks.
B2B Customer Journey Map
Free to start. No credit card required.