Strategy Map Maker

What does a strategy map explain?

A strategy map shows the logic behind a strategy. It connects investments in people and systems to operational improvements, customer outcomes, and organizational results. Its arrows express proposed cause-and-effect relationships that still need evidence.

Use it before choosing measures

Build one when teams agree on broad goals but disagree about how to achieve them. The map helps expose disconnected initiatives and competing assumptions before they become a long list of KPIs.

Keep the strategy visible

1. Write outcomes. Use objectives such as improve delivery reliability rather than a task such as install software.
2. Connect plausible causes. Explain why one objective could influence another; an arrow alone is not evidence.
3. Limit the priorities. Include the objectives central to this strategy rather than every activity in the organization.
4. Adapt the perspectives. A nonprofit may put mission outcomes above financial stewardship.
5. Keep measures separate. Use a balanced scorecard to define the measures and targets attached to these objectives.

Build your organization’s strategic logic

MyMap turns your strategic brief into a canvas of objectives and connections. The example links employee training and technology investment to processes, customer outcomes, and financial objectives. Ask for changes to the links as your reasoning develops.