Strategic Group Map Maker

Describe your industry and AI plots competitors on a scatter chart by the dimensions that matter — price vs. scope, quality vs. coverage, or any two strategic variables you choose.

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Free Strategic Group Map Generator

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Create a strategic group map for the U.S. airline industry

Here's a strategic group map plotting major U.S. airlines by price positioning versus route network breadth.

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Prompts to start from

Click one to fill the box above. Edit anything before you send.

How to map strategic groups

No template to fill in and no drawing. You talk; the canvas keeps up.

Strategic group map for the U.S. airline industry...

brief.pdflecture-3.pptx

Define the market

Specify the industry, geography, and period covered by the comparison.

Choose meaningful dimensions

Give each axis a definition and supply comparable values or labeled qualitative ratings.

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Examine the clusters

Ask for clearer labels or a different axis pair, then review whether apparent groups reflect the underlying evidence.

A map of competing strategies

A strategic group map places businesses by two dimensions of how they compete. Nearby positions suggest similar strategic choices, while gaps invite questions about market structure rather than proving an opportunity exists.

For industry and competitor analysis

Use it to compare business models within a defined market. Choose dimensions that reveal different choices, such as breadth of offering and geographic reach, instead of two measures that repeat the same information.

Make competitor positions defensible

Define the boundary. Avoid comparing a local niche with an entire global industry without explanation.
Specify the scales. Explain what a low or high value means on each axis.
Use comparable evidence. Align the time period and measurement method across businesses.
Label estimates. A plausible position is not a measured fact.
Treat clusters as interpretations. Explain the shared strategy rather than relying on visual proximity alone.

Draw from the evidence you provide

MyMap arranges competitor positions and labels from your request. The airline example uses price and route-network indices; it is an illustrative map, not verified current market data.

Other competitor analysis formats

Perceptual map	Plots customer perceptions using relevant research.
Comparison chart	Compares several attributes in a row-and-column view.
Positioning statement	Explains one firm's intended audience and differentiation.
Industry forces analysis	Examines competitive pressures beyond the plotted firms.

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Checklist before you export

The industry boundary and period are explicit

Both axes have defined scales

Estimated positions are labeled

Group descriptions explain shared strategic choices

Export and share

PNG and PDF

Whole map or one frame. PDF and clean PNG on Pro.

Slides

Ask for slides from this map and present frame by frame.

Share a link

A read-only link for anyone; they can copy it to their own canvas.

Keep editing

Every map stays on your canvas; come back and ask for more.

Common questions

How should I choose the two axes?

Choose dimensions that distinguish business strategies in your market and for which you can provide comparable evidence.

Does empty space mean a market opportunity?

No. A gap may reflect low demand, barriers, missing data, or an unsuitable pair of axes. Treat it as a question to investigate.

Are the example airline values current measurements?

The example illustrates the format. Replace its positions with dated, sourced observations before using it for an industry conclusion.

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