Porter's Five Forces Maker

What does Porter's Five Forces show?

The framework examines competitive pressure within an industry through rivalry, new entrants, supplier power, buyer power, and substitutes. It helps explain the conditions a business competes under rather than scoring the business itself.

When to use an industry view

Use it before entering a market, evaluating positioning, or discussing why attractive demand may not translate into attractive margins. Keep the industry boundary consistent across the five forces.

Rules for a defensible analysis

1. Define the market first. A local niche and a global category can have different pressures.
2. Separate rivals and substitutes. Rivals offer similar products; substitutes meet the underlying need another way.
3. Explain bargaining power. Look at alternatives, concentration, and switching constraints.
4. Support every rating. High, medium, and low need specific reasons.
5. Connect forces to consequences. Explain the possible effect on price, costs, or retention.

How MyMap lays out the forces

MyMap turns your industry description into editable sections for the five pressures. The streaming example demonstrates that structure; its company references, prices, and market figures should be treated as sample content, not current research.