Describe your problem
Tell us about the issue, trend, or situation you want to analyze. No systems thinking expertise needed — just describe what you're observing.
Describe a problem or situation and AI builds an iceberg model — visible events on top, then recurring patterns, underlying structures, and hidden mental models that drive the system.
✦Free to try · No signup required · PDF, docs & images supported
Simple by design
Tell us about the issue, trend, or situation you want to analyze. No systems thinking expertise needed — just describe what you're observing.
MyMap's AI generates a four-layer iceberg model: Events (what happened), Patterns (recurring trends), Structures (systems causing the patterns), and Mental Models (beliefs maintaining the system).
Edit any layer, add more insights, or ask AI to dig deeper into a specific structural cause. Export as PNG or PDF for presentations or workshop facilitation.
About the framework
The iceberg model is a systems thinking framework that analyzes problems at four levels of depth. Like an iceberg where 90% of the mass is below the waterline, most drivers of organizational and social problems are invisible at the surface level.
The iceberg model is used in organizational development, public policy, education, and strategic consulting — anywhere leaders need to move beyond symptoms to address root causes.
MyMap's AI generates iceberg models from a problem description — with specific insights at each layer organized in a visual layout that guides analysis from surface to root cause.
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Generate a balanced scorecard in seconds. Describe your organization and AI creates a four-perspective framework with objectives, KPIs, and targets.
Create BCG matrices in seconds. Describe your product portfolio and AI generates a growth-share matrix — classify products as Stars, Cash Cows, Question Marks, or Dogs, ready to refine and share.
Create Bohr model diagrams with AI. Show electron shells, protons, and neutrons for any element in seconds.
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Generate a structured business case in seconds. Describe your initiative and AI creates a complete case with executive summary, costs, benefits, and recommendation.
Generate a business cycle diagram in seconds. Describe the economic phases and AI creates a labeled cycle showing expansion, peak, contraction, and trough.
Generate a Business Model Canvas in seconds. Describe your venture and AI creates all 9 BMC sections with specific, actionable content.
Frequently asked questions
Yes — you can create iceberg models for free without signing up. Free accounts get a generous number of AI messages per month. Upgrade to Pro for unlimited generations.
Absolutely. Every layer and insight is editable. You can add observations, refine structural causes, or ask AI to propose intervention points at each level of the iceberg.
Events (visible incidents), Patterns (recurring trends over time), Structures (policies, incentives, and systems that produce the patterns), and Mental Models (deeply held beliefs and assumptions that maintain the structures). Each deeper layer has more leverage for change.
Use it when surface-level fixes keep failing — employee turnover, customer churn, recurring bugs, project delays, or any problem that resists simple solutions. The iceberg reveals root causes that event-level thinking misses.
Yes — the iceberg model is one of the foundational tools in systems thinking, developed by Donella Meadows and others. It helps move from reactive problem-solving (addressing events) to proactive system design (changing structures and mental models).
Free to start. No credit card required.
✦Free to try · No signup required · PDF, docs & images supported