MyMapStakeholder Map
A 2x2 stakeholder map organized by power and interest — with Manage Closely, Keep Satisfied, Keep Informed, and Monitor quadrants, each with stakeholder circles and engagement notes.
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“Create a stakeholder map for our product launch”
About the framework
Stakeholder Map Framework for Project and Product Management
This template applies the power-interest stakeholder mapping framework — widely used in project management, change management, and product strategy — to the product launch context. Stakeholder maps solve a specific problem: in any organization, different people have different levels of influence over a project's success and different levels of interest in its outcomes. Treating all stakeholders the same way is both inefficient and risky.
The 2x2 power-interest grid creates four distinct engagement strategies. Manage Closely (high power, high interest) includes your core decision-makers and champions — they need regular updates and genuine involvement. Keep Satisfied (high power, low interest) includes executives who can veto but aren't engaged day-to-day — they need periodic briefings that reassure without overwhelming. Keep Informed (low power, high interest) includes engaged team members and active users — they need visibility without demanding your attention. Monitor (low power, low interest) includes peripheral stakeholders who need minimal management.
Color-coded quadrants make the map immediately readable in team meetings and project kickoffs. The circle nodes for individual stakeholders allow you to see at a glance whether any quadrant is over-concentrated — too many people in Manage Closely signals unclear decision authority.
What's included
What you get
- 2x2 power-interest stakeholder grid
- Color-coded quadrants (red, orange, blue, green)
- Circle nodes for each named stakeholder
- Engagement action notes per quadrant
- Adaptable for any project or product launch
Stakeholder Map
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Frequently asked questions
Common questions
How do I add the specific stakeholders for my project?
Describe your stakeholders and their characteristics to the AI: 'Add these stakeholders: CEO (high power, low interest), VP Product (high power, high interest), 3 Lead Engineers (low power, high interest), Legal Team (medium power, low interest).' The AI will place each in the correct quadrant.
What should I do if a stakeholder's power or interest changes over time?
Stakeholder maps are living documents — update them when organizational dynamics shift. For major projects, review the map at each phase gate. A stakeholder who was low-interest at kickoff may become high-interest when the project affects their team, requiring a shift in your engagement approach.
Can I add engagement action notes to each stakeholder node?
Yes. You can annotate each stakeholder with their preferred communication channel, update frequency, or specific concerns: '[CEO] — Monthly email summary, focused on revenue impact.' This turns the map into an actionable communication plan.
How is a stakeholder map different from a RACI chart?
A RACI chart assigns roles (Responsible, Accountable, Consulted, Informed) for specific tasks or decisions. A stakeholder map identifies the political and relational landscape — who has power, who cares, and how to manage each relationship. Both are useful; RACI is tactical (task assignment), stakeholder map is strategic (relationship management).