MyMapDescribe your market
Tell us the product category, the brands to include, and the perception dimensions you care about — or let AI pick the most meaningful axes.
Perceptual Map Maker
Describe your market and AI plots brands on a scatter chart based on how consumers perceive them — quality vs. price, innovation vs. reliability, or any two perception dimensions you choose.
✦Free to try · No signup required · PDF, docs & images supported
Simple by design
How it works
AI builds the map
MyMap's AI plots each brand as a point on a scatter chart based on consumer perception. Clusters reveal brands competing for the same positioning, and gaps reveal open market space.
Refine and export
Reposition brands, change axes, or ask AI to add a new competitor. Export as PNG or PDF for marketing presentations and brand strategy decks.
About the framework
What is a Perceptual Map?
A perceptual map is a brand positioning visualization that plots products or brands along two axes representing consumer perception dimensions. It reveals how consumers see competing brands relative to each other — and more importantly, where gaps exist that represent positioning opportunities.
Perceptual maps are a core tool in marketing strategy, brand management, and new product development, used by marketers since the 1960s.
Why perceptual maps work
- Consumer-centric view shows how the market actually looks from the buyer's perspective, not the seller's
- Competitive clustering reveals which brands are perceived as interchangeable — your real competitive set
- Gap identification highlights underserved positions in the market where a new product or repositioning could succeed
- Communication tool makes abstract brand strategy tangible and debatable in team settings
MyMap's AI generates a perceptual map from a description of your market — brands plotted by perception, clusters identified, and white-space opportunities ready for strategic discussion.
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Frequently asked questions
Common questions
Is the perceptual map maker free?
Yes — you can generate perceptual maps for free without signing up. Free accounts get a generous number of AI messages per month. Upgrade to Pro for unlimited maps.
Can I customize the axes after generation?
Absolutely. Every element is editable — change the perception dimensions, reposition brands, adjust bubble sizes, or ask AI to replot with different axes like innovation vs. heritage or premium vs. accessible.
What axes work best for a perceptual map?
Common axes include quality vs. price, innovation vs. tradition, and premium vs. value. The best choice depends on what differentiates brands in your category — pick dimensions that consumers actually use when making purchase decisions.
How is a perceptual map different from a strategic group map?
A perceptual map plots brands by subjective consumer perceptions — how customers see them. A strategic group map plots competitors by objective strategic variables like price and geographic scope. Perceptual maps are about brand positioning; strategic group maps are about competitive strategy.
Can I use this for product development?
Yes — perceptual maps reveal gaps in the market where no brand is positioned. These white spaces represent potential opportunities for new products or brand repositioning. Ask AI to identify and label the gaps after generating the map.
Perceptual Map Maker
Free to start. No credit card required.
✦Free to try · No signup required · PDF, docs & images supported