MyMapPerceptual map for the specialty coffee market...
01
Define audience and dimensions
Choose two meaningful perceptions and state which customers the ratings represent.
Perceptual Map Maker
Describe your market and AI plots brands on a scatter chart based on how consumers perceive them — quality vs. price, innovation vs. reliability, or any two perception dimensions you choose.
Free to startNo credit card requiredPDF, docs & images supported
mymap.ai
Free Perceptual Map Generator
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Prompts to start from
Click one to fill the box above. Edit anything before you send.
How to build a perceptual map
No template to fill in and no drawing. You talk; the canvas keeps up.
02
Supply comparable scores
Use one scale across brands and identify whether the values are surveyed or hypothetical.
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03
Interpret cautiously
Ask to label clusters and gaps, then examine what additional evidence would support a positioning decision.
Map perceptions, not assumed market facts
A perceptual map positions brands on two dimensions of how an audience sees them. It simplifies a market into a view that supports discussion, while leaving other attributes and differences between audiences outside the chart.
Use it to frame positioning questions
Compare research findings, discuss competitive messaging, or formulate hypotheses for a survey. An empty area on the map is a question to investigate, not proof of a profitable opportunity.
Make the axes and evidence explicit
- Choose meaningful dimensions. Use attributes the intended audience can evaluate.
- State scale direction. Readers should know what low and high mean on each axis.
- Use comparable ratings. Mixing audiences or scales can create misleading distances.
- Identify assumptions. Estimated coordinates must not look like measured customer opinions.
- Keep extra encodings explained. Point size and color need a legend if they represent additional data.
Plot a supplied view of the market
MyMap can turn your brand ratings into a labeled positioning chart and revise it by request. The example places coffee brands on price and perceived-quality axes. Its positions are illustrative, and its different point sizes should not be read as verified market share.
Export and share
PNG and PDF
Whole map or one frame. PDF and clean PNG on Pro.
Slides
Ask for slides from this map and present frame by frame.
Share a link
A read-only link for anyone; they can copy it to their own canvas.
Keep editing
Every map stays on your canvas; come back and ask for more.
Common questions
Does AI know how my customers perceive each brand?
Your customers' perceptions need research. Supply survey data or label the map as a hypothesis based on stated assumptions.
Does an empty quadrant prove a market gap?
It shows an unoccupied area within the selected dimensions and dataset. Demand, feasibility, and other competitors still need investigation.
Can I change the axes?
Yes. Name the new dimensions and provide suitable ratings. Coordinates from one pair of attributes cannot simply be reused for another.
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Perceptual Map Maker
Free to start. No credit card required.
✦ Free to start · No credit card required · PDF, docs & images supported