MyMapDescribe your user
Tell us about the person or persona you want to understand — their role, context, goals, and challenges. No research template required.
Empathy Map Maker
Describe your user or persona and AI builds a structured empathy map — capturing what they think, feel, say, and do to inform better product and design decisions.
✦Free to try · No signup required · PDF, docs & images supported
Simple by design
How it works
AI builds the map
MyMap's AI generates a four-quadrant empathy map — Think & Feel, See, Hear, Say & Do — plus Pains and Gains sections, all filled with persona-specific insights.
Refine and export
Edit any quadrant, add observations from your research, or ask AI to go deeper. Export as PNG or PDF when you're done.
About the framework
What is an Empathy Map?
An empathy map is a user research and design thinking tool that captures what a user or customer thinks and feels, sees, hears, and says and does — organized into a simple four-quadrant layout, often extended with Pains and Gains sections. It helps teams step into the user's shoes and build shared understanding of their experience.
Developed by Dave Gray at XPLANE, empathy maps are now a staple of design thinking, UX research, product management, and customer experience strategy — used by organizations from startups to Fortune 500 companies.
Why empathy maps work
- Perspective shift forces teams to think from the user's viewpoint rather than their own assumptions
- Emotional depth captures feelings and motivations that surveys and analytics miss
- Quick synthesis turns scattered research observations into a structured, shareable format
- Team alignment creates a shared mental model of the user that guides design and product decisions
Empathy maps are most effective when based on real user research — interviews, observations, and usability tests — but are also valuable as hypothesis-generating tools before research begins.
MyMap's AI generates a complete empathy map from a plain description of your user or persona — with specific, realistic insights in each quadrant, ready to validate with real research and export.
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Frequently asked questions
Common questions
Is the empathy map maker free?
Yes — you can create empathy maps for free without signing up. Free accounts get a generous number of AI messages per month. Upgrade to Pro for unlimited maps.
Can I customize after generation?
Absolutely. Every quadrant and insight is editable. You can add observations from real user interviews, remove assumptions, or ask AI to explore specific aspects with a follow-up message.
What's the difference between an empathy map and a user persona?
A user persona is a fictional character profile with demographics and goals. An empathy map digs deeper into the emotional and behavioral experience — what the user thinks, feels, sees, hears, says, and does. They complement each other well in UX research.
Can I use it for UX design projects?
Yes. Empathy maps are a core UX design tool used during discovery and ideation phases. Generate one from interview notes or hypotheses, then refine it as you gather more user research data.
Empathy Map Maker
Free to start. No credit card required.
✦Free to try · No signup required · PDF, docs & images supported