MyMapRACI Matrix - Product Launch Campaign
The prompt
Create a RACI matrix for a product launch marketing campaign with tasks for content, social, email, and events teams
Make your own version
About the framework
Review who creates, approves, and advises on a launch
The matrix maps ten campaign tasks across Marketing Mgr, Content Lead, Designer, Product Mgr, and VP Marketing. Rows cover audience definition, positioning, landing page creation, email, social media, press release, ad creatives, event planning, analytics, and post-launch optimization.
A legend defines Responsible, Accountable, Consulted, and Informed. The example assigns both Content Lead and Designer as Responsible for the landing page. It also marks both Product Mgr and VP Marketing as Accountable for the press release, so that row needs an explicit decision about final approval before the matrix guides work.
Adapt the rows to the deliverables in your launch plan. Confirm assignments with the people doing and approving the work, and split tasks when multiple deliverables would otherwise hide different owners in one row.
What's included
What you get
- Ten product launch campaign task rows
- Five role columns spanning marketing, creative, and product
- R, A, C, and I assignments with a legend
- Shared landing-page responsibility in the sample
- A press-release row with two accountability assignments to review
RACI Matrix - Product Launch Campaign
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Frequently asked questions
Common questions
Who approves the press release in the sample?
Both Product Mgr and VP Marketing are marked A. Resolve that ambiguity by naming one final accountable owner or separating distinct approval tasks.
Can a task have more than one responsible person?
The sample landing-page row does. If shared responsibility makes handoffs unclear, split copy, design, and implementation into separate deliverables with explicit owners.
Are these assignments right for every launch?
No. They are example allocations. Adjust them to your team’s authority, staffing, channels, and launch scope before using the matrix to assign work.
RACI Matrix - Product Launch Campaign
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