MyMapMarketing Budget Breakdown (Treemap)
The prompt
Break down our annual marketing budget by channel and activity
Make your own version
About the framework
See where a marketing budget is concentrated
A treemap uses rectangle area to compare amounts within a hierarchy. This marketing budget example has four parent categories and ten activities. Digital Marketing contains Paid Search, Social Ads, and Display; Content & SEO contains Blog & SEO, Video Production, and Webinars. Events and PR & Comms each contain two activities.
The values total 770: Digital Marketing accounts for 400, Content & SEO for 170, Events for 140, and PR & Comms for 60. Paid Search is 180 of the Digital Marketing total. No currency or unit is specified, so these are sample allocations rather than a dollar-denominated budget.
Use the chart to discuss the balance of a proposed plan. Supply one reporting period, a consistent unit, and an amount for each activity when adapting it. A large rectangle shows more spending; it does not establish better performance or a higher return.
What's included
What you get
- Four budget categories containing ten activities
- Digital Marketing values of 180, 150, and 70
- Content & SEO values of 80, 60, and 30
- Events allocations of 90 and 50; PR & Comms allocations of 40 and 20
- Nested rectangles for comparing relative allocations
Marketing Budget Breakdown (Treemap)
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Frequently asked questions
Common questions
What currency does the example use?
None is specified. The values add to 770 in unspecified units. State a currency and whether amounts represent individual units or thousands before using your own budget.
How do I change the channel mix?
Provide the parent category, activity name, and amount for each item. Ask the AI to rebuild the treemap with those values and check that the displayed total matches your budget.
Can this show return on marketing spend?
The embedded chart only shows allocation. To discuss return, provide a separate outcome measure and its reporting period; do not infer results from rectangle size.
Marketing Budget Breakdown (Treemap)
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