A funnel chart visualizing the sales pipeline from leads to closed deals — with conversion rates at each stage from 1,200 leads down to 120 closed won.
Preview
“Visualize our sales pipeline from leads to closed deals”
About the framework
This template applies the classic sales funnel framework to a B2B pipeline, mapping five distinct stages where prospects either advance or drop out. The funnel shape itself communicates what matters most: where volume disappears between stages.
The five stages — Leads, Qualified, Proposals, Negotiations, Closed Won — follow the standard sales methodology most CRMs use. Each stage shows an absolute number and a percentage conversion, letting you spot the exact bottleneck in your pipeline. In this template, the biggest drop-off sits between Qualified Leads (680) and Proposals (320), a 53% loss that signals a qualification-to-proposal gap worth investigating.
Sales leaders use funnel charts to set realistic targets. If you need 120 closed deals per quarter, you can work backward through the conversion rates to calculate the lead volume required at the top. This template gives you that math visually. Customize the stage names, numbers, and colors to match your CRM data, or ask the AI to add stages like Demo Scheduled or Contract Sent that reflect your specific sales process.
What's included
Sales Pipeline Funnel Chart
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Frequently asked questions
Click 'Use this template' to load it, then tell the AI your actual numbers: 'Update the funnel with 5,000 leads, 2,100 qualified, 800 demos, 350 proposals, 180 closed.' It will regenerate the chart with your data and recalculate percentages.
Yes. Ask the AI to insert stages: 'Add a Demo Scheduled stage between Qualified and Proposals with 520 prospects.' The funnel will expand to include the new stage in the correct position.
You can generate a second funnel for a different period and place them side by side on the canvas. Ask the AI: 'Create a Q1 vs Q2 comparison with these numbers...' to get both funnels for visual comparison.
The Sankey diagram shows flow splits — where prospects go when they leave the funnel (churned, paused, recycled). This funnel chart focuses purely on stage-to-stage conversion rates. Use the funnel for pipeline reviews, the Sankey for attribution analysis.
Free to start. No credit card required.