Show our B2B SaaS conversion funnel from website visit to paid customer
About the framework
The funnel shows Website Visitors at 50,000, Signup Page at 8,500, Free Trial Started at 3,200, Activated (Day 1) at 1,800, Retained (Day 7) at 680, and Paid Conversion at 210. All six stages display counts rather than conversion-rate labels.
The source introduction calls free-to-paid conversion 4.2%, but that figure does not follow from the plotted trial and paid counts. Those counts give 210 divided by 3,200, or about 6.56%; visitor-to-paid is 0.42%. These are arithmetic readings of sample data, not measured company performance or industry benchmarks.
Replace the values with a defined cohort and conversion window. State what qualifies as activation and retention before comparing the steps, then add rates with their denominators named.
What's included
B2B SaaS Conversion Funnel
✦ Free preview · Sign in to use
Frequently asked questions
Using the plotted values, 210 paid conversions divided by 3,200 trial starts is about 6.56%. The introductory 4.2% claim does not match those values.
The stage says Activated (Day 1), but no qualifying behavior is defined. Replace it with a specific action and measurement window for your product.
No. They are sample counts without a company, date range, or dataset. Use your own cohort values for performance analysis.
Free to start. No credit card required.