Funnel Chart Maker

Describe your funnel stages and volumes and AI builds a funnel chart — from top of funnel to conversion, with drop-off rates labeled at each stage.

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Free AI Funnel Chart Maker
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Visualize our marketing funnel from awareness to paying customers

Here's your marketing funnel as a Sankey flow — showing how 20,000 monthly visitors convert down to 420 paying customers, with drop-off at each stage.

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Templates made with this tool

Real prompts and the maps that came back. Open one to see the whole board and remix the prompt.

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Prompts to start from

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How to create a funnel chart

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Marketing funnel from ad impressions to paying customers...

brief.pdflecture-3.pptx
01

Define the cohort and stages

State who is counted, the time window, and the ordered milestones.

02

Provide stage counts

Use a consistent counting method and identify missing or estimated values.

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03

Inspect conversion and loss

Check the denominators and ask to label the largest absolute or proportional drop-offs.

Show how many reach each stage

A funnel chart compares counts across an ordered process. It is useful when stages represent progressively narrower sets of the same cohort, so differences can be interpreted as drop-off.

Find where progression changes

Use it for signups, applications, trials, or purchases with defined milestones. The example uses a Sankey flow from 20,000 visitors to 420 paying customers, including exit paths between stages.

Keep the counted population consistent

  1. Define entry and completion. Readers need to know exactly when a person or item enters each stage.
  2. Use the same cohort. Mixing unrelated date windows can make conversion rates misleading.
  3. State the denominator. Step conversion and overall conversion answer different questions.
  4. Handle repeated activity. Decide whether you count unique people, sessions, or events.
  5. Separate observed loss from explanation. A drop-off identifies where to investigate, not why people left.

Turn stage counts into a visual comparison

MyMap arranges your stages and values into a funnel-style view. Ask for conversion labels or explicit exits, then compare the displayed totals with your source numbers.

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Slides

Ask for slides from this map and present frame by frame.

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Keep editing

Every map stays on your canvas; come back and ask for more.

Common questions

Why might a later stage have more people?

The cohorts, time windows, or counting rules may differ, or people may enter midway. Clarify those conditions before presenting a conventional funnel.

Can I use estimates?

Label them as estimates and explain their basis. Exact-looking conversion percentages should not imply more precision than the inputs support.

Is the example a traditional funnel shape?

It is a Sankey diagram showing both progression and exits. It represents funnel data with branching flows rather than stacked tapered bars.

Funnel Chart Maker

Free to start. No credit card required.

✦ Free to start · No credit card required · PDF, docs & images supported