MyMapSocial Media Analytics Dashboard
The prompt
Create a social media analytics dashboard tracking followers, engagement rate, reach, and conversions across platforms
Make your own version
About the framework
Separate audience size, engagement, and site traffic
The social media example puts three different views on one canvas. Followers by Platform compares Instagram, Twitter, LinkedIn, TikTok, and YouTube in thousands. A single Engagement Rate line runs from January to June, with sample values between 3.2% and 5.8%.
Traffic Sources is a donut for overall website acquisition: Organic Search, Social Media, Direct, Referral, and Email. Social Media accounts for 25% of that sample traffic. This is not a breakdown of referrals by social platform, and the engagement line is not split into five platform series.
Provide dated audience counts and a clear engagement denominator for your version. If the goal is to choose where to publish, ask for platform-specific engagement and referral figures so the three panels can support that comparison.
What's included
What you get
- Follower bars for five named social platforms
- January-to-June engagement-rate line
- Website traffic donut with five sources and a 25% social share
Social Media Analytics Dashboard
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Frequently asked questions
Common questions
Does the traffic donut compare social platforms?
No. It compares website traffic sources, including search, direct, referral, and email. Social Media is one combined 25% slice.
How is engagement rate calculated here?
The sample supplies percentages but no numerator, denominator, or platform scope. Add your calculation and use the same definition across the six months.
Are reach and conversions included?
The three panels show followers, engagement, and traffic sources. Provide reach and conversion figures if you want to add those measures to your version.
Social Media Analytics Dashboard
Free to start. No credit card required.