Major Contributions of Steve Jobs to Apple
Major Contributions of Steve Jobs to Apple
Early Years of Apple
The Formation of Apple Inc.
In 1976, Steve Jobs, along with Steve Wozniak and Ronald Wayne,
Assess Skills
Choose an idea that matches your skillset. It's easier to succeed in a business if you're already experienced or knowledgeable in the area
Building an Effective Paid Search Campaign in Google Ads
A comprehensive guide to build a successful paid search campaign using Google Ads platform.
1. Understand Your Business & Goals
Knowing specifics about your business and defining clear goals.
1.1 Identify Target Audience
Understand who could benefit from your product/service.
1.2 Set Specific Goals
Determine what you want to achieve with your campaign.
1.3 Establish Budget
Decide how much you are willing to spend on your campaign.
2. Keyword Research
Identifying the right keywords can drive targeted traffic to your business.
2.1 Brainstorm Potential Keywords
Think of potential search terms that are relevant to your business.
2.2 Use Keyword Tools
Use tools like Google's Keyword Planner for suggestions and search volume data.
2.3 Prioritize Keywords
Decide which keywords are most relevant and have the greatest potential return.
3. Creating Relevant Ad Copies
Craft your ads to appeal to your target audience.
3.1 Write Catchy Headlines
Create compelling headlines that grab attention.
3.2 Describe Benefits
Clearly describe the benefits of your product/service.
3.3 Include CTA
Call-To-Action encourages the potential customer to take action.
4. Landing Page Optimization
Optimize your landing page to improve conversion rates.
4.1 Clear & Concise Content
Landing page content should be to the point and easy to read.
4.2 Visual Appeal
Use engaging graphics, videos, and layout to keep visitor's attention.
4.3 Mobile Optimization
Ensure your landing page is fully responsive and optimized for mobile devices.
5. Monitor & Optimize Campaign
Constant monitoring and adjustment to improve campaign performance.
5.1 Track Performance
Use Google analytics to track ad performance.
5.2 A/B Test Ads
Regularly test different ad and landing page variations.
5.3 Adjust Bids & Budget
Adjust bids and budget based on performance to maximize ROI.