Departmental Tasks, KPIs, and Timelines
Detailed Implementation Plan for Company Departments
Medical Department
Assess the current health insurance products and ensure they meet the market demands, taking into consideration the macroeconomic changes and demographic growth.
Work with Provider Relations to update the medical service provider network, focusing on inclusiveness to cover the growing population's needs.
Implement risk management strategies based on the increase in business risk forecasted and the evolving economic activities.
Claims Department
Review the current claims process and update it to handle an expected increase in claims due to higher insurance penetration and population growth.
Provider Relations
Expand and strengthen network relationships in anticipation of the increased demand for health insurance products due to economic and population growth.
Focus on partnerships with providers who offer digital services to align with the company's digital transformation goals.
Call Centre
Scale call centre operations to support the anticipated increase in customer interactions driven by market growth and digitalization efforts.
Train call centre staff on new insurance products, with an emphasis on digital proficiency and accuracy in relaying macroeconomic impacts to customers.
Implement a feedback loop between call centre reports and the marketing department for real-time customer experience enhancement.
Accounts and Finance
Prepare for a higher volume of transactions due to projected market expansion, ensuring robust financial controls and compliance with regulatory changes.
Monitor economic indicators such as interest rates and exchange rates, and proactively manage their impact on investments and underwriting profitability.
Fortify budgeting processes to reflect the strategic changes, focusing closely on the capital expenditure projections and the rise in operational expenses.
Marketing and Sales
Leverage detailed market analysis to tailor advertising campaigns that align with the new strategic direction and the diversifying needs of the customer base.
Explore new market segments and drive initiatives to bolster digital sales channels as part of the broader digital transformation effort.
Develop partnerships and alliances to broaden distribution and enhance the insurance product portfolio, targeting fast-growing sectors as outlined in the document.
Administration
Initiate infrastructure improvements, including building renovations and office space optimization, to accommodate the strategic shifts and expansion plans.
Manage the effective allocation of resources across departments to ensure that all units are equipped to handle their strategic tasks efficiently.
Oversee general administrative tasks, with a special focus on ensuring compliance with all regulatory obligations, especially those from NAICOM.
ICT
Support the company's technological advancement by upgrading infrastructure, focusing on cyber security and database management to protect sensitive data.
Collaborate closely with the claims and call centre departments to
Ensure ICT systems are capable of providing insightful analytics to inform decision-making and align with the company's data-driven strategic initiatives.
Human Resources
Drive effective talent acquisition strategies, focusing on hiring professionals who complement the transformation and restructuring strategies of the company.
Develop strategies for staff retention and motivation in light of the organizational changes to promote productivity and alignment with new business objectives.
Legal and Board Secretary
Stay updated on insurance regulations and advocacies, ready to adjust business practices in response to the legal environment as it changes.
Ensure all corporate governance frameworks and policies are reviewed and align with phase 1 of the transformation roadmap.
Manage board communications, record keeping, and compliance as the company navigates through its transformational phase.
Internal Control and Client Services
Develop comprehensive internal control measures that align with the strategic direction of the company and mitigate risks associated with the shift in market dynamics.
Streamline policies and procedures to enhance service delivery, and ensure continuous improvement via client feedback monitoring and assessment.
2024 Strategy and Budget 281223.pptx
Departmental Tasks, KPIs, and Timelines
Strategic roadmap planning for departmental objectives aligned with the company's overall Strategy and budget for the fiscal year 2024.
Claims Department
Ensure expedient processing and efficiency in claims settlement.
Tasks
Review and streamline the claims process.
Implement an automated claims management system.
KPIs
Reduction in average claims settlement time.
Percentage of claims resolved first call/contact.
Timelines
Process review 3 months; System implementation 6 months.
Call Centre Department
Provide exceptional customer service experience.
Tasks
Implement call management software.
Train staff on handling complex inquiries and customer satisfaction.
KPIs
Average call response time.
Customer satisfaction scores.
Timelines
Software rollout by Q2; Ongoing staff training.
Provider Administration Unit
Maintain a robust provider network and manage relationships.
Tasks
Conduct quarterly provider reviews.
Update provider contracts and compliance status.
KPIs
Number of active, compliant providers.
Provider satisfaction rate.
Timelines
Quarterly reviews; Annual contract updates.
Accounts Department
Ensure accurate financial reporting and regulatory compliance.
Tasks
Prepare and present quarterly financial reports.
Develop and monitor the annual budget.
KPIs
Timely submission of financial reports.
Adherence to budget limits.
Timelines
Quarterly reporting; Annual budgeting process.
Human Resources Department
Recruit, retain, and develop a skilled workforce.
Tasks
Roll out recruitment plan for strategic positions.
Implement a professional development program.
KPIs
Time-to-fill vacant positions.
Employee retention rate.
Timelines
Recruitment Q1-Q2; Training throughout the year.
Administration Department
Maintain effective and cost-efficient administrative functions.
Tasks
Upgrade office facilities.
Improve administrative workflows.
KPIs
Reduction in operational costs.
Employee satisfaction with workplace environment.
Timelines
Office upgrade by Q3; Workflow review every 6 months.
Internal Control Unit
Safeguard company assets and ensure compliance with policies.
Tasks
Conduct regular audits.
Review and update internal control policies.
KPIs
Number of audit findings resolved.
Policy violation incidents.
Timelines
Biannual audits; Policy review annually.
Digital Marketing Department
Enhance online presence and customer engagement.
Tasks
Implement a digital marketing strategy.
Launch targeted online advertising campaigns.
KPIs
Website traffic growth.
Conversion rate from digital leads
.
Timelines
Strategy development in Q1; Campaign execution in Q2.
Sales Department
Drive revenue growth through strategic sales initiatives.
Tasks
Develop a comprehensive sales plan.
Cultivate key client relationships and partnerships.
KPIs
Sales growth percentage.
New customer acquisition rate.
Timelines
Sales plan rollout in Q1; Quarterly review of partnerships.
Client Services Department
Deliver personalized support to enhance customer loyalty.
Tasks
Personalize client communication.
Create a customer feedback loop for service improvements.
KPIs
Net Promoter Score (NPS).
Repeat customer rate.
Timelines
Ongoing client communication; Feedback collection quarterly.
Legal Department
Manage corporate legal matters and ensure compliance.
Tasks
Address legal queries and contract negotiations.
Stay abreast of regulatory changes.
KPIs
Number of contracts reviewed.
Regulatory breaches avoided.
Timelines
Monthly legal updates; Contract reviews as needed.
Board Secretariat
Facilitate effective board governance and communication.
Tasks
Prepare for board meetings and documentation.
Ensure board decisions are implemented and tracked.
KPIs
Accuracy and timeliness of board materials.
Implementation rate of board decisions.
Timelines
Prior meeting preparation; Post-meeting follow-up.
Underwriting Department
Evaluate risks to determine insurance policy terms.
Tasks
Revise underwriting guidelines.
Assess and price risks accurately.
KPIs
Policy approval turnaround time.
Ratio of premiums to claims (loss ratio).
Timelines
Policy revision completed by end of Q1; Continuous risk assessments.
Audience Analysis
Identify target audience demographics, interests, behaviors, medical needs to tailor marketing strategies effectively.
Conduct thorough market research to comprehend the preferences and pain points specific to IHMS HMO's potential client base.
Emphasize segmentation to provide targeted content and advertising, thus improving engagement and conversion rates.
SWOT and Objectives
Perform an in-depth SWOT analysis to understand IHMS HMO's operational context and competitive landscape.
Clearly define what IHMS HMO aims to achieve through its digital marketing efforts, from brand awareness to lead acquisition.
Use the insights from the SWOT analysis to shape strategic planning and objective setting for market positioning.
Content and SEO Strategy
Develop engaging, informative content that directly addresses the target audience's needs, such as health tips and insurance information.
Execute an SEO strategy that includes optimizing website content with relevant keywords to enhance search engine rankings.
Ensure regular updates of content to keep it fresh and relevant, fostering better engagement and search rankings.
Social Media and Advertising
Implement a robust social media presence on platforms suited to IHMS HMO's audience to enhance interaction and visibility.
Develop targeted online advertising campaigns across various platforms including Google Ads and social media channels.
Incorporate analytics tools to measure campaign performance, adjust strategies in real-time, and ensure a strong ROI from ad spend.
Measurement and Adaptation
Utilize tools such as Google Analytics to monitor digital marketing campaign performance and calculate ROI accurately.
Regularly solicit feedback using surveys, direct communication, and social listening tools to refine marketing strategies.
Continuously optimize the digital marketing plan based on data analysis, feedback received, and shifts in market dynamics.
Compliance and Ethics
Adhere to all relevant healthcare regulations and ethical standards in all digital marketing activities to maintain trust.
Maintain stringent controls over patient confidentiality and data security during all stages of marketing and communication.
Regularly review and update compliance procedures to align with the latest laws and ethical guidelines in healthcare marketing.
2024 IHMS Marketing and Sales Strategy.docx
Marketing and Sales Strategy
Outlining strategies, targets, KPIs, timelines, and parties responsible for achieving set targets in private and public sectors.
Target Audience
Identify and understand the primary groups to tailor marketing and sales efforts.
Urban Populations
Focus on working-class individuals needing health insurance.
Rural Populations
Target local farmers and small business owners with limited healthcare access.
Corporate Clients
Engage with SMEs and large corporations offering health plans.
Unique Selling Proposition (USP)
Highlight the advantages that make the service offering stand out.
Comprehensive Coverage
Wide range of healthcare services offered.
Affordability
Competitive pricing for broader demographic access.
Quality Care
Collaboration with top healthcare providers for high-quality standards.
Digital Marketing
Online strategies to increase visibility and engagement.
SEO and Content
Optimize for search engines and update with engaging health content.
Social Media
Active engagement on platforms with targeted ad campaigns.
Online Advertising
Utilize Google Ads and local platforms, implement retargeting.
Community Engagement
Increase presence and trust within local communities.
Health Camps
Organize free health screening and awareness programs.
Partnerships
Collaborate with NGOs and community leaders.
Events and Programs
Conduct monthly awareness events on common health issues.
Sales Strategy
Tailored sales approach for XYZ HMO's various targets.
Structure and Personnel
Define sales team structure and responsibilities.
Goals and Metrics
Set clear acquisition and retention goals, measure with KPIs.
Distribution Strategy
Plan for geographic and industry-specific targeting.
Retention Programs
Introduce loyalty and referral programs.
Operational Plan
Ensure efficiency and effectiveness within the organization.
Staff Training
Implement ongoing training programs, measure with assessments.
Technology Integration
Adopt a CRM system, track with user adoption and lead conversion rates.
Performance Monitoring
Track KPIs, conduct reviews and provide feedback for improvement.
Financial Targets
Set ambitious but practical targets based on market presence.
Private Sector Target
Aim for N320 billion in revenue from private businesses.
Public and Informal Sector Target
Set a goal of N300 million revenue from public and informal sectors.
Timelines and Responsible Parties
Assign timing and accountability for each strategy component.
Marketing Campaigns
Schedule and delegate digital, community, and content marketing efforts.
Sales Initiatives
Implement quarterly sales targets and monitor progress.
Operational Execution
Quarterly training sessions and monthly performance reviews.