Digital Agency Job Role Hierarchy

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Digital Specialist Agency Hierarchy

A visual representation of job roles within a digital marketing agency.

Responsible for optimizing websites to rank higher in search engine results.

Oversees the SEO department and sets the strategy.

Manages SEO campaigns and coordinates the team.

Executes SEO strategies and monitors performance.

Analyzes SEO data and reports on insights.

Handles the creation and management of ads on Google's platforms.

Leads the department, strategizing for paid search initiatives.

Responsible for campaign management and optimization.

Creates and fine-tunes individual ad campaigns.

Tracks and analyzes performance data of campaigns.

Focuses on creating and distributing valuable content to attract and engage audiences.

Defines content strategy and supervises all content-related projects.

Oversees content creation and distribution efforts.

Produces various forms of content, like blog posts or videos.

Refines content and ensures it aligns with brand voice and goals.

Manages all aspects of financial transactions, invoicing, and payments.

Oversees the billing department, develops financial policies.

Handles billing operations and supervises accountants.

Prepares and sends invoices, processes payments.

Records incoming and outgoing financial transactions.