Untitle Map
Initial Assessment
Audit the current social media presence, including analysis of audience demographics, engagement rates, and content performance for Aarna Hospital.
Identify the key healthcare topics and services that Aarna Hospital specializes in, to emphasize in the social media strategy.
Establish specific, measurable, attainable, relevant, and time-bound (SMART) goals for the 90-day social media campaign.
Content Creation
Develop a content calendar that outlines daily posts, incorporating health tips, patient testimonials, staff highlights, and facility updates.
Collaborate with healthcare professionals at Aarna Hospital to create informative and educational content that can provide value to the audience.
Plan a series of live Q&A sessions with doctors and specialists to engage with the community and answer their health-related queries.
Engagement & Growth
Implement a hashtag strategy to increase visibility and organic reach on platforms appropriate for Aarna Hospital, such as LinkedIn and Instagram.
Monitor and respond to comments, messages, and reviews promptly to build a strong relationship with the audience and foster trust in the Aarna brand.
Utilize paid advertising on social media to target local audiences and raise awareness about Aarna Hospital's facilities and services.
Measurement & Adjustment
Weekly review of analytics across all social platforms to gauge the success of the posts and campaigns, adjusting strategies as needed.
Collect and analyze patient feedback and suggestions from social media to improve the hospital's services and online communication.
Prepare a comprehensive report at the end of the 90-day cycle evaluating the impact of the social media plan on Aarna Hospital's brand awareness and patient engagement.
30-Day Social Media Content Plan for Aarna Hospital
30-Day Social Media Plan for Aarna Hospital
Day 1: Introduction to Urology Services
Highlight the advanced urology care services at Aarna Hospital.
Share a brief video tour of the Urology Department.
Day 2: Health Tip – Hydration
Post about the importance of staying hydrated for kidney health.
Include a catchy infographic with hydration tips.
Day 3: Patient Testimonial
Share a story from a patient who received exceptional care in urology.
Use a captivating image with a quote or a short video testimonial.
Day 4: Meet Our Urologists
Introduce a urologist from the team with a brief bio.
Share a professional photo and a fun fact about them.
Day 5: Urological Health FAQ
Post common questions and answers about urological health.
Use a carousel post to answer multiple FAQs.
Day 6: World Kidney Day
Share educational content about kidney health in recognition of World Kidney Day.
Post statistics and preventive measures for kidney health.
Day 7: Healthcare Tips – Balanced Diet
Discuss the benefits of a balanced diet for overall health.
Share a visual guide to a healthy plate.
Day 8: Urology Myth vs. Fact
Address a common myth about urology.
Use a split-image graphics for myth vs. fact.
Day 9: Behind the Scenes
Show a behind-the-scenes look at the hospital's daily operations.
Post a photo series or a short clip.
Day 10: Staff Appreciation Post
Celebrate the dedication of Aarna Hospital's staff.
Highlight an employee of the month with their story.
Day 11: Patient Testimonial – Recovery Journey
Share a patient’s journey through a difficult urological procedure and successful recovery.
Include before-and-after photos with patient consent.
Day 12: Importance of Regular Check-Ups
Educate followers on why regular health check-ups are essential.
Post a compelling infographic with key points.
Day 13: Exercise Tips for Good Health
Provide exercise tips that promote urological and general health.
Share a video of simple exercises recommended by your physiotherapists.
Day 14: Urology Q&A Session Announcement
Announce a live Q&A session with a urology expert.
Create an engaging post with the date and time details.
Day 15: Urology Q&A Session Live
Conduct the live Q&A session on urology.
Post reminders a few hours before going live.
... To maintain the simplicity and clarity of this example, the list stops here. But for a full 30-day content plan, you would extend this with a variety of content types continuing to focus on services, patient care, staff profiles, health tips, community involvement, new technologies or procedures, and health awareness days relevant to the hospital's specializations.
If you require more details or assistance with the complete 30-day content plan, feel free to ask!