Problem scenario 1 - Decision Tree
Problem Scenario 1:
People face challenges in finding top-quality wellness and eco-friendly beauty products due to the need to visit multiple stores and websites, resulting in a time-consuming and frustrating process. The shopping experience for these products is often fragmented and inconvenient, making it difficult for consumers to efficiently locate and purchase the items they desire.
Root Causes
The main reasons for this problem are the need to visit multiple stores and websites to find top-quality products, lack of centralized information about these products, and the absence of a one-stop-shop for wellness and eco-friendly beauty products. This results in a time-consuming and frustrating process for consumers who are looking for these products.
Multiple Stores and Websites
One of the main reasons for a fragmented shopping experience for wellness and eco-friendly beauty products is the need to visit multiple stores and websites to find top-quality products. This can be time-consuming and frustrating for consumers who are looking for these products.
Lack of Centralized Information
Another reason for a fragmented shopping experience is the lack of centralized information about these products. Consumers may have to spend a lot of time researching and comparing products before making a purchase.
No One-Stop-Shop
The absence of a one-stop-shop for wellness and eco-friendly beauty products is also a contributing factor to the problem. Consumers may have to visit multiple stores and websites to find all the products they need, which can be inconvenient and frustrating.
Online Marketplaces
One possible solution to the problem of finding top-quality wellness and eco-friendly beauty products is to use online marketplaces. These marketplaces offer a wide range of products from different brands, making it easier for consumers to find what they are looking for. Additionally, many online marketplaces offer free shipping and returns, making the shopping experience more convenient.
Subscription Services
Another possible solution is to use subscription services. These services deliver top-quality wellness and eco-friendly beauty products directly to the consumer's doorstep on a regular basis. This eliminates the need to visit multiple stores and websites, making the shopping experience more convenient and efficient.
Brand Websites
Consumers can also visit the websites of their favorite wellness and eco-friendly beauty brands to purchase products directly. This eliminates the need to visit multiple stores and websites, making the shopping experience more convenient and efficient. Additionally, many brands offer free shipping and returns, making the shopping experience more convenient.
App-based Recommendations
Utilize technologies like AI/ML/XR to offer personalized virtual consultations and product recommendations based on a user's specific needs, preferences, hair and skin type.
Physical Stores
Physical stores can create dedicated sections or aisles for wellness and eco-friendly beauty products, showcasing products from various brands and categories. This would make it easier for customers to locate and compare items within a single store. Stores can offer personalized consultations with trained staff or beauty experts who can assess a customer's specific needs, preferences, and skin type. They can then provide tailored product recommendations, helping customers navigate the vast array of options available and find the best products for their needs.
Physical Stores
Market fragmentation
The wellness and eco-friendly beauty market is highly fragmented, with numerous small and niche brands offering products. This makes it challenging for consumers to navigate the market and find the best options.
Market Fragmentation
Inconsistent labeling and certification
There is a lack of standardized certifications and labeling for eco-friendly and wellness products, making it difficult for consumers to identify and trust the products they are buying.