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Mediamix for Online Shopping Company

A mediamix is a strategy that combines various types of media to deliver marketing messages to the targeted audience. In the context of an online shopping company, here's a potential mediamix:

  1. Digital Advertising: Utilizing online platforms, such as Google Ads, Facebook ads, and Instagram ads for reaching out to the potential customers. These platforms provide precise targeting options that allow the company to reach the right audience.

  2. Email Marketing: Sending personalized promotions, offers, reminders and newsletters to subscribers.

  3. Content Marketing: Generating blog posts, videos, infographics, and web content around your products to educate consumers and drive traffic to your website.

  4. Social Media Marketing: Establishing brand presence on social media platforms such as Instagram, Facebook, LinkedIn, Twitter etc. Engaging with followers via promotional campaigns, contests, or customer service queries.

  5. Influencer Marketing: Collaborating with influencers on social media platforms who can promote the company's products to their followers.

  6. SEO: Implementing Search Engine Optimization strategies to enhance the online visibility of the website in search engine results.

  7. Mobile Marketing: With more and more users shopping on their smartphones, developing mobile apps and SMS marketing can be an effective way to reach customers.

  8. Affiliate Marketing: Partnering with affiliates to promote company's products on their platforms in return for a commission on the sales they generate.

  9. Retargeting Ads: Tracking users who have visited your site and displaying your ads to them as they visit other sites online.

Please note that these are just examples, and the actual mediamix may depend on the specific goals, audience, and budget of the company.

Digital Advertising

This type of advertising refers to the delivery of promotional content through various digital channels like websites, social media, email, mobile apps, and search engines. In the context of an online shopping company, digital advertising could involve using platforms such as Google Ads, Facebook and Instagram ads to reach potential customers. These platforms offer precise targeting options which allow businesses to reach the right audience effectively and efficiently.

Email Marketing

Email marketing is a form of direct marketing that uses emails to promote products or services. For an online shopping company, this might involve sending personalized promotions, special offers, reminders, and newsletters to subscribers. It's a cost-effective way to maintain customer relationships, and retains its efficacy even in the face of changing digital trends.

Content Marketing

In this marketing approach, businesses create and distribute valuable, relevant, and consistent content to attract and engage a defined audience. For online shopping companies, this might involve creating blog posts, videos, infographics, or web content related to the products, in order to educate consumers and drive traffic to the website.

Social Media Marketing

Social Media Marketing involves using social media platforms to promote products or services. These platforms can range from Facebook and Instagram, to LinkedIn and Twitter. It involves engaging with followers through promotional campaigns, contests or handling customer service queries with the aim to establish and promote the brand's online presence.

Influencer Marketing

Influencer marketing is a type of marketing that focuses on influential people rather than the target market as a whole. It involves collaborating with influencers, or individuals with a large number of followers on social media platforms, who can promote the company's products to their followers, increasing the brand's visibility and credibility.

Search Engine Optimization (SEO)

SEO is a collection of strategies and techniques designed to boost the visibility of a website in search engine results, thus improving the amount of traffic the website receives. These strategies can include optimizing webpage content, proper keyword usage, generating high-quality backlinks, improving site navigation, and ensuring mobile-friendliness.

Mobile Marketing

As more users turn to shopping on their smartphones, mobile marketing has become crucial. This marketing strategy can include the development of mobile apps, SMS marketing, or any other promotional activity designed to be viewed or used on consumers' smartphones. It's an effective way to reach customers wherever they are.

Affiliate Marketing

Affiliate marketing is a performance-based marketing strategy in which a business rewards affiliates for every customer brought in by the affiliate's marketing efforts. Affiliates promote the company's products on their own platforms (like blogs or websites), and get a commission on the sales they generate.

Retargeting Ads

Retargeting, also known as remarketing, is a form of online advertising that allows brands to reach users who have previously visited their website. These users are then served with the brand's ads as they visit other sites online. This can help increase conversions as the ads remind users about the products or services they had shown interest in.

Promotional Content

Promotional content is information created with the intent of advertising products or services, enticing customers, and creating brand awareness. These contents can range from blog posts, articles, videos, emails, to sponsored social media posts, and are designed to invoke a call to action from potential customers.

Digital Channels

Digital channels are platforms through which organizations can communicate, engage with customers or conduct business activities online. These include websites, social media platforms (such as Facebook, Instagram, Twitter, LinkedIn), email, mobile applications, and search engines. They provide businesses with a medium to reach and interact with a wider audience, disseminate information, and collect valuable feedback.

Google Ads

Google Ads is an online advertising platform developed by Google that allows businesses to post ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. The service uses a pay-per-click pricing model, meaning businesses only pay when users actively engage with ads.

Facebook and Instagram Ads

Facebook and Instagram Ads are advertising solutions offered by these respective social media platforms. They allow businesses to display custom ads or content to users based on user profile information, demographics, and location data. One key feature is their highly-targeted advertising capabilities, enabling businesses to reach the most relevant audiences.

Targeting Options

Targeting options in digital advertising refer to the various methods a company can use to target an advertising message towards a specific audience. These methods can be based on factors such as demographics, interests, behavior, location, and more. Precision targeting enables businesses to deliver ads more efficiently and effectively, resulting in a better return on advertising spend.

Direct Marketing

Direct Marketing is a promotional method that involves presenting information about your company, product, or service to your target customer without the use of an advertising middleman. It is a targeted form of marketing that presents information of potential interest to a consumer that has been determined to be a likely buyer.

Online Shopping Company

An online shopping company is a type of business that allows consumers to buy goods and services directly from them over the internet using a web browser or a mobile app. Such companies may either be exclusive online sellers or physical retailers that also offer online shopping as a part of their business.

Personalized Promotions

Personalized promotions refer to the marketing strategy of delivering personalized content to the users based on their characteristics or behavior. This approach increases the relevancy and effectiveness of the marketing message, and possibly even the satisfaction of the customer.

Special Offers

Special Offers are deals or discounts that are offered by companies to attract consumers into purchasing their products or services. It could come in various forms, such as discounted prices, buy one get one free, coupons, cash back, and other attractive deals aimed to entice customers.


Within a marketing context, reminders are forms of communication sent out by businesses to encourage repeat purchases or remind customers of upcoming events or deadlines. These can serve to strengthen the customer relationship and ensure a business stays at the forefront of a customer's mind.


A newsletter is a type of publication that is distributed regularly to its subscribers. It contains news and updates about a company or organization, upcoming events, or a topic of interest to its readers. It serves as a communication tool to maintain regular contact with subscribers and foster brand loyalty.

Customer Relationships

Customer Relationships pertain to the relationship that a company shares with its customers. The relationship is typically created through regular interaction, high-quality customer service, and the valuing of customer loyalty. Maintaining a strong customer relationship is crucial for customer retention and long-term growth.

Digital Trends

Digital trends refer to the evolution and changes in digital technology and internet culture. This includes new social media platforms, digital marketing strategies, new website design practices, etc. Keeping up to date with digital trends is important for businesses to stay relevant and competitive in the market.

Social Media Platforms

Social media platforms are digital mediums that allow users to create and share content and interact with each other. These platforms include Facebook, Instagram, LinkedIn, and Twitter. They provide businesses with a wide audience and customization options in terms of their marketing strategies.

Promotional Campaigns

Promotional campaigns are marketing strategies implemented by businesses to promote their products or services. They can take various forms, including sales promotions, advertisements, and public relations campaigns. On social media platforms, these campaigns can involve posts, videos, interactive content, or paid adverts.


Contests on social media are an effective way for brands to interact with their audience and create engagement around their products or services. They may come in the form of giveaways, photo contests, or even challenges. These contests can help improve brand visibility, increase follower count, and contribute to brand loyalty when done right.

Customer Service Queries

Customer service queries on social media are customer inquiries or feedback about a brand's products or services. Businesses use social media platforms as an additional channel to address these queries, as it provides immediate interaction and a public platform on which to showcase their customer service abilities.

Brand's Online Presence

A brand's online presence refers to its visibility and reputation on digital platforms, primarily social media. It's essential for reaching out to customers, showcasing products or services, building relationships, and maintaining customer loyalty. Brand online presence is critical for businesses operating in the digital age.

Promotional content is information created with the intent of advertising products or services, enticing customers, and creating brand awareness. These contents can range from blog posts, articles, videos, emails, to sponsored social media posts, and are designed to invoke a call to action from potential customers.

Promotional Content

Promotional content is a strategic marketing approach that involves the creation of material (like blog posts, videos, brochures, etc.) intended to promote specific products or services. Its main objective is to entice customers, enhance brand visibility, and generate business growth.

Advertising Products or Services

Advertising products or services is a commercial strategy that involves communicating to customers about the features, benefits, and uses of a product or service. It's done to stimulate customer interest, increase sales, and gain a competitive edge in the market.

Brand Awareness

Brand awareness refers to the extent to which consumers are familiar with the distinctive qualities or image of a specific brand's goods or services. It's a vital aspect of marketing, as it influences consumers' buying behavior, promotes recognition, and builds customer loyalty.

Call to Action

A call to action (CTA) in the context of promotional content refers to the messaging that persuades a potential customer to take immediate action. This could be in the form of 'Buy Now', 'Sign Up', 'Contact Us', etc. The effectiveness of the CTA can be a decisive factor in the success of marketing initiatives.

Sponsored Social Media Posts

Sponsored social media posts are a type of promotional content that businesses pay to distribute across social media platforms to reach a wider, targeted audience. They're often used for brand exposure, product promotion, or driving specific actions (like website hits or app downloads).

Promotional Content

Promotional content is a marketing strategy that uses various types of media content, also known as marketing collaterals, to advertise a product or a service. The aim is to attract and engage potential customers to stimulate interest around the product or service, ultimately leading to its purchase.

Advertising products or services

Advertising products or services refer to the practice of drawing potential consumers' attention to what one is offering. This could be through various means such as print, broadcast, outdoor, digital, and mobile, among others. The aim is to reach a wide audience, convey unique selling propositions, and boost sales.

Brand Awareness

Brand awareness refers to consumers' ability to recall and recognize a brand under different conditions. It's a measure of a brand's popularity, reach, and market presence. High brand awareness implies that consumers know about the product and the brand, which can contribute to higher sales and customer loyalty.

Call to Action

A Call to Action (CTA) is a marketing tool used to prompt a desired response from the audience. It's often a command or a direct instruction, such as 'buy now', 'sign up', 'click here', etc. The effectiveness of a CTA greatly determines the success of the promotional campaign.

Sponsored Social Media Posts

Sponsored social media posts are paid advertisements displayed on social networking platforms. These posts target specific user groups based on characteristics such as age, location, and interests to boost visibility and engagement. They are often used to increase brand awareness, generate new leads, and drive traffic to a website.

Sample for online and offline marketing mix strategy and action plan for online shop (e-comerce)

Online Marketing mix strategy

Online marketing mix strategy refers to the set of marketing tools and methods that a business utilises to drive its objectives in the online marketplace. It typically comprises product strategy, pricing strategy, promotional strategy, and place/distribution strategy. By understanding the online marketing mix, a company can develop the strategic approach to market, sell, and deliver its products effectively on the internet.

Offline Marketing Mix Strategy

Offline marketing mix strategy involves the traditional form of marketing tools that aim to reach out to the audience through mediums like television, radio, print advertisements etc. The same components of product, price, place and promotion apply but the strategy is geared towards audiences not primarily using the internet. It aims to create visibility and awareness of products/services in the physical realm, thus augmenting online marketing efforts.

Action Plan

An action plan is a detailed plan outlining actions needed to reach one or more goals. In the context of an online shop or e-commerce platform, this would involve a series of steps or strategies aimed at improving the online presence, driving website traffic, enhancing user experience, converting visits into sales, and nurturing customer loyalty.


E-commerce (electronic commerce) is the buying and selling of goods and services over an electronic network, primarily the internet. It allows individuals and businesses to conduct business without barriers of time or distance. E-commerce strategies include methods to improve the website's visibility, usability, security, customer engagement, and conversion rates.

Product Strategy

Product Strategy in the context of online marketing mix refers to the design, development, and management of a product that meets the needs and wants of customers in the online marketplace. Strategies pertaining to the product might involve changes in the product design, innovation, technology enhancements or quality improvements, all aimed at appealing to the targeted audience.

Pricing Strategy

Pricing Strategy is a vital component of the online marketing mix which involves the determination of what a company will receive in exchange for its products or services. Considerations include understanding customers' perceived value of the product, competition levels, production and delivery costs, as well as marketing costs. Online, dynamic and personalized pricing tactics can be used to attract more consumers with varying buying power.

Promotional Strategy

Promotional Strategy refers to the method by which a business communicates with its customers about its products or services. It involves selecting the right promotional channels, like email marketing, social media marketing, content marketing, SEO, to effectively reach and engage the targeted audience. The promotional strategy works in tandem with the product strategy and pricing strategy to influence the customer's perception and decision making.

Place/Distribution Strategy

Place or Distribution Strategy in terms of online marketing mix deals with how a product or service is delivered to the customer. It may involve digital channels such as an e-commerce website, online retailers or social selling platforms. The goal is to ensure that the products or services are readily available where the consumers are likely to look for them. It plays a crucial role in providing a seamless and efficient shopping experience thereby improving customer satisfaction and loyalty.

Detailed presentation of Media mix strategy for online shop for Armenian target group

Media Mix Strategy

A media mix strategy refers to the strategic method used to allocate advertising budget across different media platforms. This is to optimize the exposure and engagement of the target audience. The mix can include both traditional and digital media like TV, radio, print, and digital platforms.

Online Shop

An online shop refers to a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. This business model caters to a wide range of audiences and provides the benefit of purchasing from the comfort of their homes, often providing a wider selection of products than traditional retail stores.

Armenian Target Group

An Armenian target group refers to a specific consumer demographic focused primarily in Armenia, but can also include Armenian diaspora populations elsewhere. This demographic would have specific cultural, social, and linguistic characteristics that would need to be catered to when developing a successful media mix strategy. Marketing and advertising would need to be adjusted to resonate with Armenian audiences and address their specific needs and preferences.

Detailed presentation of Media mix strategy for online shop for Armenian target group

Advertising Budget

The advertising budget is a financial plan dedicated to promotional activities. In the context of a media mix strategy, it is how much a company or individual is willing to spend on advertising across different media platforms. This budget is often allocated based on the effectiveness and reach of each platform.

Media Platforms

Media platforms are various channels or tools that businesses use for sending messages and communicating with their target audience. Each media platform has its own unique characteristics and reaches different demographics. Media platforms can be classified into

Media Mix Strategy

A media mix strategy is a strategic plan focused on the optimal allocation of advertising budget across varied media platforms. This strategy is an integral part of marketing and advertising plans, intending to maximize the exposure and engagement with the target audience. It helps businesses decide where and when it's best to invest their advertising resources.

Advertising Budget

The advertising budget represents the amount of money a company allocates specifically for advertising purposes. This budget includes all costs associated with marketing activities, such as production, media buying, agency fees, and research. The size and allocation of this budget may vary based on the company's overall strategic goals, market conditions, and competition levels.

Media Platforms

Media platforms are various channels or tools that businesses use to deliver their marketing and advertising messages. These can be offline/traditional (like TV, radio, print) or online/digital platforms (like social media, websites, search engines). Each platform has its strengths and reach, affecting both the approach and engagement levels with the audience.

Exposure and Engagement

Exposure and engagement refer to how many people see (exposure) and interact (engagement) with a specific advertisement. High exposure and engagement indicate that the advertising campaign is reaching and resonating with its intended audience. Variables influencing these metrics can include the quality of the ad, its relevance to the target audience, the choice of media channel, and timing.

Traditional and Digital Media

Traditional media refers to conventional forms of advertising that have been used for decades and include TV, radio, and print. Digital media, on the other hand, refers to online platforms like social media, websites, and email marketing. Each type has its advantages, with traditional media often reaching a broad viewer base and digital media offering more targeting capabilities and immediate metrics for performance analysis.

Media Mix Strategy

Media mix strategy refers to the approach that an entity, such as your online store, adopts to distribute advertisements across various media channels - for instance, social media, email, digital advertising, influencer marketing, etc. The aim is to maximize the effectiveness of the advertising campaign by reaching diverse audiences across multiple platforms.

Online Shop

An online shop, also known as an e-commerce store, is a website where consumers can buy goods or services directly from the seller over the internet. These online stores can be standalone or be part of larger marketplace platforms, such as Amazon or eBay. The advantages of online shops include global reach, 24/7 availability, a wide variety of product selection and direct comparison of prices and reviews.

Armenian Target Group

The Armenian target group refers to the demographic within the Armenian population that the marketing campaign aims at. The group can be segmented based on different factors, such as age, gender, income level, interests, purchase behavior and preferences. Understanding your target audience's needs and wants is critical for successful marketing.

Media Mix Action Plan for Online Shop (title)

Creating a Media Mix Plan for a New Online Shop in Armenia for Branded Clothes

offer a concrete media mix plan for advertisement new open online shop in Armenia for branded clothes

A concrete media mix plan for advertising a new online shop in Armenia for branded clothes could include a combination of the following:

  1. Social Media Marketing: Use platforms like Facebook, Instagram, and Twitter to target and engage with potential customers. Run targeted ads, create engaging content, and collaborate with influencers.

  2. Search Engine Marketing (SEM): Utilize Google AdWords to display ads to users searching for keywords related to branded clothes in Armenia. Optimize your website for search engines to increase visibility.

  3. Email Marketing: Build an email list and send regular newsletters to your subscribers, promoting new arrivals, discounts, and exclusive offers. Personalize the emails and use compelling visuals.

  4. Influencer Collaborations: Partner with popular fashion bloggers or influencers in Armenia to endorse your brand. They can promote your products through their blogs, social media channels, and other online platforms.

  5. Content Marketing: Create high-quality content such as fashion guides, style tips, and lookbooks that cater to your target audience. Publish this content on your blog, social media, and other relevant platforms to build brand authority.

  6. Online PR: Reach out to local fashion websites, blogs, and online magazines in Armenia for collaborations, featured articles, or interviews to generate awareness about your brand.

  7. Display Advertising: Use banner ads on relevant websites and online platforms where your target audience is likely to visit, such as fashion blogs, lifestyle websites, and local news sites.

Remember to monitor the effectiveness of each channel and adjust your media mix accordingly.

show me each part of media mix by persantage

While the optimal percentage allocation for each part of the media mix may vary depending on factors such as budget and target audience, here is a suggested breakdown:

  1. Social Media Marketing: 30%

  2. Search Engine Marketing (SEM): 20%

  3. Email Marketing: 15%

  4. Influencer Collaborations: 10%

  5. Content Marketing: 15%

  6. Online PR: 5%

  7. Display Advertising: 5%

This breakdown allows a significant portion to be allocated towards social media marketing, as it is an effective platform for targeting and engaging with potential customers. SEM is also allocated a considerable percentage, as it helps capture users actively searching for branded clothes. Email marketing, influencer collaborations, and content marketing hold a substantial share to drive customer engagement, while online PR and display advertising receive a smaller percentage but still contribute to overall brand visibility. It is important to note that these percentages can be adjusted based on your specific goals and resources.

which kind of post and ads we need to show on social media

On social media, you can create various types of posts and ads to promote your online shop for branded clothes in Armenia. Here are some ideas:

  1. Product Showcase Posts: Highlight individual clothing items or collections and showcase high-quality images. Include engaging captions and relevant hashtags to attract attention.

  2. Lifestyle and Fashion Inspiration Posts: Share stylish outfit ideas, fashion tips, and trends to inspire your audience. Incorporate your branded clothing items into these posts to increase desirability.

  3. Exclusive Offers and Discounts: Create posts that promote limited-time offers, discounts, or special promotions for your audience. Add a sense of urgency to encourage immediate action.

  4. User-generated Content: Share posts featuring your customers wearing your branded clothes. This helps build social proof and authenticity.

  5. Behind-the-Scenes Content: Provide a glimpse into your brand by sharing behind-the-scenes photos or videos of your team, production process, or events. This helps humanize your brand and build a connection with your audience.

For ads, consider the following types:

  1. Carousel Ads: Showcasing multiple products in a single ad, allowing users to swipe through different visuals and descriptions.

  2. Video Ads: Engaging videos that highlight your products, lifestyle, or brand story to captivate your audience.

  3. Retargeting Ads: Target users who have visited your website or engaged with your social media accounts, reminding them of specific products they were interested in.

  4. Influencer Collaborations: Partner with local influencers to create sponsored content that promotes your products to their engaged followers.

Remember to use eye-catching visuals, compelling copy, and a clear call-to-action in your posts and ads to encourage users to visit your online shop and make a purchase.

concrete monthly plan for SEM

Here's a concrete monthly plan for Search Engine Marketing (SEM) to promote your online shop for branded clothes in Armenia:

  1. Keyword Research: Start each month by conducting keyword research to identify relevant search terms and phrases that your target audience is likely to use when looking for branded clothing in Armenia. Focus on both generic keywords (e.g., "branded clothes" or "fashionable clothing") and more specific long-tail keywords (e.g., "buy designer dresses in Armenia").

  2. Campaign Setup: Set up your Google AdWords account and create campaigns specifically targeting the identified keywords. Group your keywords into ad groups based on relevancy and themes, allowing for easier management and optimization.

  3. Ad Creation: Develop compelling ad copy that includes relevant keywords and highlights the unique value proposition of your online shop. Create multiple variations of ads to test and optimize for better performance. Use ad extensions to provide additional information, such as site links or a call extension for direct phone calls.

  4. Landing Page Optimization: Ensure that your landing page aligns with the search intent of the keywords you are targeting. Optimize the landing page's content, design, and call-to-action to provide a seamless user experience and maximize conversions.

  5. Bid Management: Monitor and adjust your bids regularly to ensure that you are competing effectively for top ad positions while maintaining a profitable cost per click (CPC). Increase bids for high-performing keywords and decrease bids for low-performing ones.

  6. A/B Testing: Continuously test different elements of your ad campaigns, such as ad copy, landing page design, and calls-to-action. Analyze the data to identify winning variations and make data-driven decisions on which elements to optimize further.

  7. Tracking and Reporting: Implement conversion tracking to measure the effectiveness of your campaigns. Track key metrics such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS). Generate monthly reports to analyze performance and identify opportunities for improvement.

  8. Ongoing Optimization: Use the insights from your tracking and reporting to refine your SEM strategies. Identify underperforming keywords, ad groups, and ad variations, and make necessary adjustments to improve overall campaign effectiveness.

Remember to allocate your monthly budget accordingly, closely monitor campaign performance, and make adjustments as needed to optimize your SEM efforts throughout the month.

in which web pages to do SEM ads

When it comes to selecting web pages for running SEM ads, consider the following options:

  1. Google Search Results: This is the most common and effective placement for SEM ads. Ads can appear above or below the organic search results when users search for relevant keywords related to branded clothes in Armenia.

  2. Google Shopping: If you have an ecommerce website, consider promoting your products through Google Shopping ads. These ads display product images, prices, and store information directly in the search results, providing users with a visual and convenient shopping experience.

  3. Display Network: Google's Display Network allows you to reach a wider audience by displaying your ads on a vast network of websites, including popular fashion and lifestyle blogs, news sites, and other websites relevant to your target audience.

  4. Social Media Platforms: Utilize social media advertising platforms like Facebook, Instagram, and Twitter to run SEM ads. These platforms offer advanced targeting options to reach your desired audience based on demographics, interests, and behaviors.

  5. Relevant Niche Websites: Identify and consider advertising on popular fashion websites or blogs that cater to your target audience in Armenia. These websites attract users interested in fashion and can be great platforms to showcase your brand and products.

Remember to consider the relevance, audience reach, and potential return on investment (ROI) of each web page when selecting the placements for your SEM ads. Regularly monitor and analyze the performance of your ads on different placements to optimize your campaigns and allocate your budget effectively.

which kind of ads to do for SEM in followings sites

Here are some specific types of ads you can consider for SEM on different platforms:

Google Search Results:

Google Shopping:

Google Display Network:

Social Media Platforms:

Niche Websites:

Remember to align the ad formats and creative elements with the specific requirements and design standards of each platform to maximize their effectiveness. Additionally, continuously monitor and optimize your ads to improve their performance and achieve your desired goals.

ion plan for advertisement managements and Social media managers to make this campaign

To effectively manage and execute your advertising campaign and social media efforts, consider the following action plan:

  1. Set Clear Goals: Define specific and measurable objectives for your campaign, such as increasing brand awareness, driving website traffic, or generating sales. This will guide your advertising and social media strategies.

  2. Budget Allocation: Determine your overall budget for the campaign and allocate funds for various advertising channels, including SEM, social media ads, and influencer collaborations. Consider factors like ad placement costs, creative production, and monitoring tools.

  3. Advertising Campaign: Work closely with your advertising team to create and launch your SEM and display ad campaigns. Collaborate on keyword research, ad copy, landing page optimization, and bid management. Regularly monitor and optimize your campaigns to improve performance and achieve your goals.

  4. Social Media Strategy: Develop a comprehensive social media strategy that aligns with your campaign goals. Determine which platforms (such as Facebook, Instagram, or Twitter) are most relevant to your target audience in Armenia. Plan your content themes, frequency, and formats (e.g., images, videos, stories) accordingly.

  5. Content Creation: Collaborate with your social media managers and content creators to develop engaging visual assets, ad copy, and other content that aligns with your brand and resonates with your audience. Ensure that your messaging is consistent across both advertising and social media channels.

  6. Community Management: Assign dedicated social media managers to actively engage with your audience, respond to queries, and address any concerns or feedback. Monitor comments, messages, and mentions to ensure timely and relevant responses.

  7. Influencer Collaborations: Identify and partner with relevant influencers in Armenia to promote your branded clothes. Work closely with them to develop collaborative content and establish clear deliverables and compensation terms.

  8. Performance Tracking and Analysis: Use analytics tools to track the performance of your advertising campaigns and social media efforts. Monitor key metrics such as impressions, clicks, engagement, conversions, and ROI. Analyze the data regularly, make data-driven decisions, and adjust strategies as needed.

  9. Ongoing Optimization: Continuously optimize your advertising campaigns and social media content based on performance insights. Identify top-performing keywords, ad placements, content themes, and influencer collaborations to allocate resources effectively.

  10. Reporting and Communication: Provide regular updates on campaign performance, social media metrics, and key insights to stakeholders. Share successes, challenges, and future plans to ensure alignment and collaboration across teams.

By following this action plan, you can effectively manage your advertising campaign and social media efforts, maximizing your reach and engagement with your target audience in Armenia.

Target Groups for Social Media Campaign

To effectively reach your audience and promote your online shop for branded clothes in Armenia, you can consider targeting the following groups on social media:

  1. Fashion Enthusiasts: These are individuals who are passionate about fashion, trends, and styling. They actively seek inspiration for outfits and are likely to engage with lifestyle and fashion-related posts.

  2. Local Shoppers: Target people living in Armenia who are interested in purchasing branded clothes. Highlight the convenience of online shopping and emphasize exclusive offers or discounts available for local customers.

  3. Young Professionals: Focus on targeting young professionals who value fashion and are willing to invest in high-quality clothing items. Highlight the stylish and professional appeal of your branded clothes.

  4. Fashion Bloggers and Influencers: Collaborate with popular fashion bloggers and influencers in Armenia to promote your products to their engaged followers. Their recommendations can help increase brand visibility and credibility.

  5. Existing Customers: Retarget users who have previously purchased from your online shop or engaged with your social media accounts. Show them personalized ads featuring products they were interested in or exclusive offers for loyal customers.

Remember to tailor your messaging, visuals, and offers to resonate with each target group, and use targeted advertising options provided by social media platforms to reach the right audience efficiently.

Monthly Timeline for Email Marketing

To effectively utilize email marketing for your online shop in Armenia, you can follow this monthly timeline:

  1. Week 1: Email list building

  1. Week 2: Newsletter planning

  1. Week 3: Newsletter creation and scheduling

  1. Week 4: Monitoring and optimization

Remember to consistently engage with your subscribers and provide value through your newsletters.

Influencer Collaborations

Influencer collaborations can be a powerful way to promote your brand and reach your target audience. Here are some types of collaborations you can make with influencers:

  1. Product Endorsements: Partner with influencers to showcase and promote your branded clothes on their social media channels, blogs, and other online platforms.

  2. Sponsored Content: Collaborate with influencers to create sponsored posts or videos featuring your products. They can share their personal experiences, recommendations, or styling tips with their followers.

  3. Giveaways/Contests: Work with influencers to host giveaways or contests where their followers can win your branded clothes. This can help increase brand awareness and engage with potential customers.

  4. Brand Ambassadors: Establish long-term partnerships with influencers who align with your brand values and have a significant following. They can become ambassadors for your online shop, regularly promoting your products and representing your brand.

Remember to choose influencers whose audience demographics and interests align with your target market. It's also important to negotiate clear terms and expectations with influencers to ensure a successful collaboration.

Concrete Examples of Content Marketing

Content marketing is an effective strategy to engage with your target audience and build brand authority. Here are some concrete examples of content marketing for promoting a new online shop for branded clothes in Armenia:

  1. Fashion Guides: Create informative fashion guides that provide styling tips, trends, and advice relevant to your target audience in Armenia. You can publish these guides on your website's blog or share them on social media to attract and educate potential customers.

  2. Style Tips: Share regular style tips and outfit ideas that incorporate your branded clothes. These can be in the form of visual content, such as images or videos, and can be shared on social media platforms like Instagram or Facebook.

  3. Lookbooks: Create visually appealing lookbooks showcasing your latest arrivals and collections. These lookbooks can be shared on your website, emailed to your subscribers, or promoted through social media channels.

  4. User-Generated Content: Encourage your customers to share their own outfit photos featuring your branded clothes. You can create a dedicated hashtag for them to use on social media platforms. Reposting and sharing user-generated content is a great way to engage your audience and showcase real-life examples of your products.

  5. Fashion Tips and Tricks: Share practical fashion-related tips and tricks that are valuable to your target audience. This can include topics like how to dress for different occasions, how to style certain clothing pieces, or how to create a capsule wardrobe.

Monthly Timeline for Content Marketing

Creating a monthly timeline will help you stay organized and ensure a steady flow of content. Here is a sample monthly timeline for content marketing:

Remember to analyze the performance of your content regularly and make adjustments based on user engagement and feedback. The key is to provide valuable and relevant content to your target audience consistently.

Offline Media Advertising for a New Online Shop in Armenia

Offline media advertising can also play an important role in promoting a new online shop in Armenia. Here are some strategies you can consider:

**1. Print Advertising:** Place advertisements in local newspapers and magazines that focus on fashion, lifestyle, or general interest topics. This can help you reach a wider audience, especially those who may not be active on digital platforms.

**2. Radio Advertising:** Collaborate with local radio stations to run advertisements that target your desired audience. Radio is still a popular medium in Armenia and can help you reach a large number of people.

**3. Outdoor Advertising:** Utilize billboards, posters, and other outdoor advertising formats in strategic locations within Armenia. This can help create brand awareness and attract potential customers.

**4. Television Advertising:** Explore the option of advertising your online shop on local TV networks. This medium can provide broad reach and engage viewers with visually appealing commercials.

Remember to assess the effectiveness of each channel and adjust your media mix accordingly. Offline media can work in combination with online advertising to create a comprehensive media mix for your new online shop in Armenia.

Scenario for TV Ads

To create an effective TV ad for your new online shop in Armenia, consider the following scenario:

Title: "Shop Online, Shop Smart"


Remember to consider your target audience, the key benefits of your online shop, and the desired emotional response when creating the scenario for your TV ad.

Example of Banners Visual

Banners can be a visually appealing and effective way to promote your online shop. Here are some examples of banner visuals you can consider:

  1. Product Showcase: Create banners that display your popular or featured products. Use high-quality images and clear call-to-action text to entice customers to visit your online shop.

  2. Sale or Discount Banners: Design banners that highlight special offers, discounts, or seasonal promotions. Use eye-catching visuals and persuasive messaging to encourage customers to make a purchase.

  3. Brand Awareness Banners: Create banners that focus on building brand awareness. Include your logo, tagline, and key brand elements to create a strong brand identity.

  4. New Arrival Banners: Design banners to showcase new arrivals or exclusive products. This can create a sense of excitement and urgency among customers.

Remember to keep your banners visually appealing, concise, and mobile-friendly. Test different variations to determine which ones resonate best with your target audience.

Slogan Variants for Online Shop "Spainsive"

Monthly Timeline for Advertisements

Based on the suggested breakdown of the media mix, here is a monthly timeline for different kinds of advertisements:

  1. Social Media Marketing (30%): Constant presence and engagement on social media platforms throughout the month.

  2. Search Engine Marketing (SEM) (20%): Continuous optimization and monitoring of SEM campaigns to capture users actively searching for branded clothes.

  3. Email Marketing (15%): Regularly scheduled email campaigns to drive customer engagement and brand awareness.

  4. Influencer Collaborations (10%): Plan and execute influencer collaborations on a monthly basis to reach and engage with a wider audience.

  5. Content Marketing (15%): Consistently create and distribute valuable content to attract and engage customers.

  6. Online PR (5%): Regularly publish online press releases and engage with media outlets to maintain brand visibility.

  7. Display Advertising (5%): Run display advertising campaigns on relevant websites throughout the month.

Please note that this monthly timeline can be adjusted based on your specific goals and available resources.

Monthly Timeline for Advertisement Campaign

Here is a monthly timeline for the advertisement campaign based on the suggested breakdown of the media mix:

Please note that this monthly timeline is adjustable based on your specific goals and available resources.

Monthly Timeline for Advertisement Campaign (Day by Day)

Below is a suggested breakdown of the monthly timeline for your advertisement campaign:

Day 1-5:

Day 6-10:

Day 11-15:

Day 16-20:

Day 21-25:

Day 26-28:

Day 29-30:

Please note that this timeline can be adjusted based on your specific goals and available resources.