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Explanation of Data (title)

King Power Loyalty Program Membership Tiers and Rewards Summary (title)

Here are the summaries of the tiers and rewards in King Power Loyalty Program:

NAVY Membership Tier

- Register with THB1,000 top-up

- Get 5% discount on regular-price products with 2 years of membership validity

- Accrue purchase value worth THB10,000 or more to maintain NAVY status for 2 years

- Accrue purchase value worth THB20,000 or more to upgrade to SCARLET

- Cannot access privilege to King Power Lounge

SCARLET Membership Tier

- Register with THB20,000 top-up

- Get 10% discount on regular-price products with 2 years of membership validity

- Accrue purchase value worth THB20,000 or more to maintain SCARLET status for 2 years

- Accrue purchase value worth THB500,000 or more to upgrade to ONYX

- Access privilege to King Power Lounge with 6 entries annually to King Power Lounge and King Power Space

- Privilege for a guest of member is eligible to 1 entry/day

ONYX Membership Tier

- Accrue purchase value worth THB500,000 or more to upgrade to ONYX Tier Member

- Get 15% discount on regular-price products with 2 years of membership validity

- Accrue purchase value worth THB500,000 or more to maintain ONYX status for 2 years

- Accrue purchase value worth THB1,500,000 or more to upgrade to CROWN by invitation only

- Access privilege to King Power Lounge with unlimited entries

- Privilege for 1 guest of member entry/day

CROWN Membership Tier (By Invitation Only)

- Accrue purchase value worth THB1,500,000 or more to upgrade to CROWN Tier Member by invitation only

- Get 20% discount on regular-price products with 2 years of membership validity

- Accrue purchase value worth THB1,500,000 or more to maintain CROWN status for 2 years

- Accrue purchase value worth THB3,000,000 or more to upgrade to VEGA by invitation only

- Access privilege to The ATLAS CLUB with unlimited entries

- Privilege for 2 guests of member entry/day

VEGA Membership Tier (By Invitation Only)

- Accrue purchase value worth THB3,000,000 or more to upgrade to VEGA Tier Member by invitation only

- Get 20% discount on regular-price products with 1 year of membership validity

- Accrue purchase value worth THB3,000,000 or more to maintain VEGA status for 1 year

- Access privilege to The ATLAS CLUB with unlimited entries

- Privilege for 2 guests of member entry/day

Basic Privileges and Rewards

- Earn 1 CARAT for every THB100 net purchase

- 1 CARAT = THB1 for in-store and online shopping

- CARAT validity is 2 years

- Birthday celebration privileges for members able to enjoy 25% cashback credited to membership account for 2 pieces of merchandise at all King Power stores nationwide (limited to participating brands only)

King Power CARAT Rewards Summary (title)

King Power CARAT Rewards is a loyalty program that rewards members for shopping at King Power stores. Members earn 1 CARAT for every THB100 net purchase, and they can redeem their CARATs for a variety of rewards, including discounts, free products, and experiences.

King Power CARAT Rewards Program

The King Power CARAT Rewards program is a loyalty program that rewards members for shopping at King Power stores. Members can earn 1 CARAT for every THB100 net purchase/receipt and can redeem their CARATs for various rewards including discounts, free products, and experiences. The earned CARATs are valid for 2 years and 1 CARAT is equal to THB1 for both in-store and online shopping.

Co-Brand SCB Credit Card

Members with a Co-Brand SCB Credit Card can earn an extra 25% CARAT rewards. They can earn 1.25 CARATs for every spending of THB100 at King Power stores (Regularly earned 1 CARAT), which can be redeemed for cash discounts or special gifts at King Power stores.

CARAT Redemption During Jan - May 2023

Information about Member Discount for Different Card Types

The following table provides information about the different card types, member discount, total members, wholesale and regular prices, CARAT Rewards points balance, total CARAT redemption, the number of members who used the purchase, the value they used for redemption, and the percentage of mix for each card type.

| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |

| VEGA | 20% On Regular Price Products | 36 | 32 | 4 | 34 | 371,656 | 279 | 421,818 | 158 | 0.60% |

| CROWN | 20% On Regular Price Products | 1,474 | 743 | 731 | 1,113 | 2,527,157 | 4,096 | 2,954,937 | 3,148 | 2.40% |

| ONYX | 15% On Regular Price Products | 26,290 | 669 | 25,621 | 22,066 | 13,650,406 | 20,621 | 9,683,902 | 18,305 | 16.30% |

| SCARLET | 10% On Regular Price Products | 238,875 | 233 | 238,642 | 168,540 | 29,758,097 | 84,136 | 15,201,741 | 81,336 | 44.70% |

| NAVY | 5% On Regular Price Products | 193,976 | 24 | 193,952 | 115,973 | 5,570,826 | 12,890 | 732,466 | 12,829 | 7.20% |

| OVERSEAS ONYX | 15% On Regular Price Products | 85 | 0 | 85 | 81 | 106,182 | 1,002 | 578,850 | 207 | 0.70% |

| OVERSEAS SCARLET | 10% On Regular Price Products | 22,113 | 8 | 22,105 | 21,624 | 4,137,505 | 22,567 | 6,854,319 | 21,895 | 8.40% |

| JADE | Vary Discount Tier | 21,429 | 171 | 21,258 | 22,941 | 5,363,808 | 13,949 | 4,729,195 | 21,282 | 6.20% |

| CO-BRAND | Vary Discount Tier | 176,292 | 11 | 176,281 | 8,857 | 728,074 | 21,920 | 196,981 | 1,002 | 2.20% |

| CRYSTAL | Vary Discount Tier | 8,854 | 1 | 8,853 | 8,081 | 1,169,312 | 207 | 1,468,680 | 12,060 | 2.10% |

| Grand Total | | 689,424 | 1,892 | 687,532 | 369,310 | 63,383,023 | 181,667 | 42,822,889 | 172,222 | 100.00% |

The table provides information about the total number of members who participated, CARAT value, the number of members who used CARAT points for redemption, and the total redeemed value for each card type.

Information about Member Discount for Different Card Types

The table provides information about the different card types, member discount, total members, wholesale and regular prices, CARAT Rewards points balance, total CARAT redemption, the number of members who used the purchase, the value they used for redemption, and the percentage of mix for each card type. The card types include VEGA, CROWN, ONYX, SCARLET, NAVY, OVERSEAS ONYX, OVERSEAS SCARLET, JADE, CO-BRAND, and CRYSTAL. The discounts range from 5% to 20% on regular price products for each card type. Additionally, the table displays the total number of members who participated, CARAT value, the number of members who used CARAT points for redemption, and the total redeemed value for each card type.

Information about Member Discount for Different Card Types

Member Discount for Different Card Types

The table provides information about the different card types, member discounts, total members, wholesale and regular prices, CARAT Rewards points balance, total CARAT redemptions, the number of members who used the purchase, the redeemed value, and the percentage of mix for each card type. The card types mentioned in the table are VEGA, CROWN, ONYX, SCARLET, NAVY, OVERSEAS ONYX, OVERSEAS SCARLET, JADE, CO-BRAND, and CRYSTAL. The discount for each card type varies. VEGA and CROWN offer a 20% member discount on regular-priced products. ONYX and OVERSEAS ONYX offer a 15% discount on regular-priced products. SCARLET and OVERSEAS SCARLET offer a 10% member discount on regular-priced products. NAVY offers 5% off on regular-priced products. JADE, CO-BRAND, and CRYSTAL vary discount tier for members. The total number of members who participated in the offer are 689,424 with a Grand Total mix of 100%.

Information on Member Discounts for Different Card Types

The given table provides detailed information on different card types, their member discounts, total members, wholesale and regular prices, CARAT Rewards points balance, total CARAT redemption, the number of members who used the purchase, the value they used for redemption and percentage of mix for each card type.

Key Insights for Selected Card Types

Here are some key insights from the provided table on the selected card types:

VEGA Card:

- Member discount: 20% on regular price products.

- Total members: 36.

- CARAT Rewards (Points) Balance: 371,656.

- Total CARAT Redemption: 279.

- Used Purchase: 421,818.

- Redeem Used Value: 158.

- Percentage of Mix: 0.60%.

CROWN Card:

- Member discount: 20% on regular price products.

- Total members: 1,474.

- CARAT Rewards (Points) Balance: 2,527,157.

- Total CARAT Redemption: 4,096.

- Used Purchase: 2,954,937.

- Redeem Used Value: 3,148.

- Percentage of Mix: 2.40%.

ONYX Card:

- Member discount: 15% on regular price products.

- Total members: 26,290.

- CARAT Rewards (Points) Balance: 13,650,406.

- Total CARAT Redemption: 20,621.

- Used Purchase: 9,683,902.

- Redeem Used Value: 18,305.

- Percentage of Mix: 16.30%.

SCARLET Card:

- Member discount: 10% on regular price products.

- Total members: 238,875.

- CARAT Rewards (Points) Balance: 29,758,097.

- Total CARAT Redemption: 84,136.

- Used Purchase: 15,201,741.

- Redeem Used Value: 81,336.

- Percentage of Mix: 44.70%.

NAVY Card:

- Member discount: 5% on regular price products.

- Total members: 193,976.

- CARAT Rewards (Points) Balance: 5,570,826.

- Total CARAT Redemption: 12,890.

- Used Purchase: 732,466.

- Redeem Used Value: 12,829.

- Percentage of Mix: 7.20%.

OVERSEAS SCARLET Card:

- Member discount: 10% on regular price products.

- Total members: 22,113.

- CARAT Rewards (Points) Balance: 4,137,505.

- Total CARAT Redemption: 22,567.

- Used Purchase: 6,854,319.

- Redeem Used Value: 21,895.

- Percentage of Mix: 8.40%.

JADE Card:

- Member discount: Vary Discount Tier.

- Total members: 21,429.

- CARAT Rewards (Points) Balance: 5,363,808.

- Total CARAT Redemption: 13,949.

- Used Purchase: 4,729,195.

- Redeem Used Value: 21,282.

- Percentage of Mix: 6.20%.

CO-BRAND Card:

- Member discount: Vary Discount Tier.

- Total members: 176,292.

- CARAT Rewards (Points) Balance: 728,074.

- Total CARAT Redemption: 21,920.

- Used Purchase: 196,981.

- Redeem Used Value: 1,002.

- Percentage of Mix: 2.20%.

CRYSTAL Card:

Member discount: Vary Discount Tier.
Total members: 8,854.
CARAT Rewards (Points) Balance: 1,169,312.
Total CARAT Redemption: 207.
Used Purchase: 1,468,680.
Redeem Used Value: 12,060.
Percentage of Mix: 2.10%.

Impact of Wholesale Segment on King Power's Business

The given context table doesn't provide any direct information about the complication of the wholesale segment. However, as per the table below, we can see the wholesale and regular prices for each card type. Therefore, we can determine that if the wholesale prices are too high, it can impact the sales and customer satisfaction. It can ultimately affect the overall business revenue of King Power.

| Card Type | Wholesale | Regular |

| --- | --- | --- |

| VEGA | 32 | 34 |

| CROWN | 743 | 1,113 |

| ONYX | 669 | 22,066 |

| SCARLET | 233 | 168,540 |

| NAVY | 24 | 115,973 |

| OVERSEAS ONYX | 0 | 81 |

| OVERSEAS SCARLET | 8 | 21,624 |

| JADE | 171 | 22,941 |

| CO-BRAND | 11 | 8,857 |

| CRYSTAL | 1 | 8,081 |

King Power Loyalty Program

King Power Group is planning to launch an IPO in 2025 and developing a group-wide loyalty program to attract investors. The King Power Loyalty Program aims to offer a unified customer experience to earn and redeem rewards across diverse platforms in the King Power business ecosystem. The program will be a great opportunity for customers to earn rewards through various interactions like shopping, dining, or even supporting Leicester City FC. King Power Loyalty Program is expected to increase customer retention in diverse brands and overall customer satisfaction, which will open up new possibilities for both the customers and the group.

Developing King Power Group-Wide Loyalty Program

The King Power Group-Wide Loyalty Program is aimed to provide a unified customer experience by earning and redeeming rewards across diverse platforms. Here are a few steps that might help in developing such a program,

Identify the key objectives and objectives of the program.
Define the target audience and customer segmentation.
Develop loyalty point earning and reward systems across different touchpoints.
Define the system for tracking customer interactions and attribution.
Choose the technology stack and partnering systems as per the business requirement.
Make sure to test and optimize the program to maximize customer satisfaction and retention.

Overview of King Power Membership System (title)

King Power Corporation Co., Ltd. offers a membership program called King Power Membership with different tiers: NAVY, SCARLET, ONYX, CROWN, and VEGA. The system allows customers to register for an account (T0) to shop at King Power. Registration can be done offline or online, with Thai customers providing their mobile number and others providing their email. The system checks for redundancy and sends an OTP for verification. Once registered, customers can access their account profile and shop online or offline to earn CARAT rewards. There are also additional privileges and discounts for different membership tiers, with higher tiers requiring higher accrued purchase values to upgrade. The highest tier, VEGA, has the most benefits and is by invitation only.

Steps to Register an Account (title)

To register for an account in the King Power Membership system:

Choose an offline or online channel for registration.

Offline channels: Member Service Counter, Cashier, Reception
Online channels: member.kingpower.com, kingpower.com, taihaitao.com (for PRC, Hong Kong), LineOA (Thai), WeChat (PRC, Hong Kong)

Provide the required personal data:

Thai customers: mobile number (contact via SMS)
Other nationalities: email

The system checks for redundancy and prompts for error if found.
If no redundancy, the customer receives an OTP for verification.
After providing the OTP, the customer's data is collected and a profile is created with promotional giveaway items (if available).
The customer can access their account profile either by continuing the registration process or by receiving an SMS/Email with an automatic login URL link. The password can be set after the first login.
The account allows customers to shop online or offline, earn CARAT rewards, and access downtown shopping privileges.

Membership Tiers and Privileges (title)

The King Power Membership program offers different tiers with varying privileges:

NAVY (THB 1,000 top-up): 5% discount on regular-price products, must accrue THB 10,000 in purchase value to maintain NAVY status, can upgrade to SCARLET with THB 20,000 in purchase value.
SCARLET (THB 20,000 top-up): 10% discount on regular-price products, access to King Power Lounge with 6 entries annually, can upgrade to ONYX with THB 500,000 in purchase value.
ONYX (accrue THB 500,000 or more): 15% discount on regular-price products, unlimited access to King Power Lounge, can upgrade to CROWN with THB 1,500,000 in purchase value (by invitation only).
CROWN (accrue THB 1,500,000 or more, by invitation only): 20% discount on regular-price products, access to The ATLAS CLUB with unlimited entries, can upgrade to VEGA with THB 3,000,000 in purchase value (by invitation only).
VEGA (accrue THB 3,000,000 or more, by invitation only): 20% discount on regular-price products, highest member tier, access to The ATLAS CLUB with unlimited entries.

Additionally, members can enjoy birthday celebration privileges and earn CARAT rewards with every THB 100 net purchase or receipt.

Business Logics and Automation Features (title)

The King Power Membership system operates based on the following logics and features:

Account registration is available through offline and online channels, with Thai customers providing their mobile number and others providing their email.
Customers can shop both offline and online channels after registering for an account, except for airport branches.
The system captures and tracks transactions made through each account to detect suspicious activities.
Suspicious accounts can be merged into a single account if they are registered from the same customer.
The system offers automation features:

Auto Member: Accounts with a certain accumulated spending within 24 hours after registration are automatically offered a membership tier upgrade.
Auto Account: Existing members automatically receive a unique random password for their account when logging in through e-commerce channels.

Personalized promotion messages can be sent to users to persuade them to become T1 members based on their spending.
The account system seamlessly connects to the shopping card distribution system.

These are the main functionalities and features of the King Power Membership system.

The King Power Membership System

The King Power Membership system is designed with several business logics and automation features. Some of the main functionalities and features include:

Account Registration: Users can register their accounts through offline and online channels. Thai customers need to provide their mobile number, while others can provide their email address.
Shopping Channels: After registering for an account, customers can shop both offline and online, except for airport branches.
Transaction Tracking: The system captures and tracks transactions made through each account to detect any suspicious activities.
Account Merging: In case multiple accounts are registered from the same customer, the system allows merging those accounts into a single account.
Automation Features:

Auto Member: Accounts with a certain accumulated spending within 24 hours after registration are automatically offered a membership tier upgrade.
Auto Account: Existing members receive a unique random password for their account when logging in through e-commerce channels.

Personalized Promotion Messages: Users can receive personalized promotion messages to encourage them to become T1 members based on their spending.
Shopping Card Distribution: The account system seamlessly connects to the shopping card distribution system.

These are the main functionalities and features of the King Power Membership system.

Business Logics and Automation Features

The King Power Membership system operates based on the following logics and features:

Account registration is available through offline and online channels.
Thai customers provide their mobile number and others provide their email for registration.
Customers can shop both offline and online channels after registering for an account, except for airport branches.
The system captures and tracks transactions made through each account to detect suspicious activities.
Suspicious accounts can be merged into a single account if they are registered from the same customer.
Automation features include:
Auto Member: Accounts with a certain accumulated spending within 24 hours after registration are automatically offered a membership tier upgrade.
Auto Account: Existing members automatically receive a unique random password for their account when logging in through e-commerce channels.
Personalized promotion messages can be sent to users to persuade them to become T1 members based on their spending.
The account system seamlessly connects to the shopping card distribution system.

These are the main functionalities and features of the King Power Membership system.

Business Logics and Automation Features

The King Power Membership system operates based on the following logics and features:

Account registration: Customers can register through offline and online channels, with Thai customers providing their mobile number and others providing their email.
Shopping channels: After registering for an account, customers can shop both offline and online, except for airport branches.
Transaction tracking: The system captures and tracks transactions made through each account to detect suspicious activities.
Account merging: Suspicious accounts registered from the same customer can be merged into a single account.
Automation features:

Auto Member: Accounts with a certain accumulated spending within 24 hours after registration are automatically offered a membership tier upgrade.
Auto Account: Existing members automatically receive a unique random password for their account when logging in through e-commerce channels.
Personalized promotions: Messages can be sent to users based on their spending to persuade them to become T1 members.

Shopping card distribution: The account system seamlessly connects to the shopping card distribution system.

These are the main functionalities and features of the King Power Membership system.

Steps to Register an Account

To register for an account in the King Power Membership system, follow these steps:

Choose an offline or online channel for registration. Offline channels include Member Service Counter, Cashier, and Reception. Online channels include member.kingpower.com, kingpower.com, taihaitao.com (for PRC, Hong Kong), LineOA (Thai), and WeChat (PRC, Hong Kong).
Provide the required personal data. Thai customers need to provide their mobile number for contact via SMS, while other nationalities need to provide their email.
The system will check for redundancy and prompt for errors if any are found.
If no redundancy is found, the customer will receive an OTP (One-Time Password) for verification.
After providing the OTP, the customer's data will be collected and a profile will be created. The customer may receive promotional giveaway items if available.
The customer can access their account profile either by continuing the registration process or by receiving an SMS/Email with an automatic login URL link. The password can be set after the first login.
The account allows customers to shop online or offline, earn CARAT rewards, and access downtown shopping privileges.

Steps to Register an Account

To register for an account in the King Power Membership system, follow these steps:

Choose an offline or online channel for registration:

Offline channels: Member Service Counter, Cashier, Reception
Online channels: member.kingpower.com, kingpower.com, taihaitao.com (for PRC, Hong Kong), LineOA (Thai), WeChat (PRC, Hong Kong)

Provide the required personal data:

Thai customers: mobile number (contact via SMS)
Other nationalities: email

The system checks for redundancy and prompts for errors, if found.
If no redundancy is found, the customer receives an OTP (One-Time Password) for verification.
After providing the OTP, the customer's data is collected and a profile is created with promotional giveaway items (if available).
The customer can access their account profile either by continuing the registration process or by receiving an SMS/Email with an automatic login URL link.
The password can be set after the first login.
The account allows customers to shop online or offline, earn CARAT rewards, and access downtown shopping privileges.

Steps to Register an Account

To register for an account in the King Power Membership system, follow these steps:

Choose an offline or online channel for registration:

Offline channels: Member Service Counter, Cashier, Reception
Online channels: member.kingpower.com, kingpower.com, taihaitao.com (for PRC, Hong Kong), LineOA (Thai), WeChat (PRC, Hong Kong)

Provide the required personal data:

Thai customers: mobile number (contact via SMS)
Other nationalities: email

The system checks for redundancy and prompts for error if found.
If no redundancy, the customer receives an OTP for verification.
After providing the OTP, the customer's data is collected and a profile is created with promotional giveaway items (if available).
The customer can access their account profile either by continuing the registration process or by receiving an SMS/Email with an automatic login URL link.
The password can be set after the first login.
The account allows customers to shop online or offline, earn CARAT rewards, and access downtown shopping privileges.

Steps to Register an Account

To register for an account in the King Power Membership system, follow these steps:

Choose an offline or online channel for registration.

Offline channels: Member Service Counter, Cashier, Reception
Online channels: member.kingpower.com, kingpower.com, taihaitao.com (for PRC, Hong Kong), LineOA (Thai), WeChat (PRC, Hong Kong)

Provide the required personal data:

Thai customers: mobile number (contact via SMS)
Other nationalities: email

The system checks for redundancy and prompts for error if found.
Once there is no redundancy, the customer receives an OTP for verification.
After providing the OTP, the customer's data is collected and a profile is created with promotional giveaway items (if available).
The customer can access their account profile either by continuing the registration process or by receiving an SMS/Email with an automatic login URL link.
The password can be set after the first login.
The account allows customers to shop online or offline, earn CARAT rewards, and access downtown shopping privileges.

Steps to Perform Automatic Next Step Development

To perform automatic next step development in the King Power Membership system, follow these steps:

Choose an offline or online channel for registration.

Offline channels: Member Service Counter, Cashier, Reception
Online channels: member.kingpower.com, kingpower.com, taihaitao.com (for PRC, Hong Kong), LineOA (Thai), WeChat (PRC, Hong Kong)

Provide the required personal data:

Thai customers: mobile number (contact via SMS)
Other nationalities: email

The system checks for redundancy and prompts for error if found.
If no redundancy, the customer receives an OTP for verification.
After providing the OTP, the customer's data is collected and a profile is created with promotional giveaway items (if available).
The customer can access their account profile either by continuing the registration process or by receiving an SMS/Email with an automatic login URL link.
The password can be set after the first login.
The account allows customers to shop online or offline, earn CARAT rewards, and access downtown shopping privileges.

Next Steps for Automatic Registration (title)

To develop the next steps for automatic registration, you can consider the following:

Determine the eligibility criteria for automatic registration, such as the required information and verification process.
Design an automated system that collects and validates the necessary personal data, such as mobile number or email, based on the customer's nationality.
Implement an OTP (One-Time Password) verification system to ensure the security of the registration process.
Create a user profile with relevant details and provide any promotional giveaway items, if available.
Send an SMS or email to the customer with an automatic login URL link for accessing their account profile.
Allow customers to set their password after the first login.
Enable online and offline shopping, CARAT rewards, and downtown shopping privileges for registered customers.

By following these steps, you can develop an automated process for registration in the King Power Membership system.

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