📋 Dev-Together
Story of Stewart Butterfield
Intro NBness
Intro - As Speaker
少说“正确的废话”
多细节，多数据
Intro - About Us
Pivot
Pivot right after demo day
PLG
Approach end user
Productivity Tool
Boost Efficiency
My Story & Vision
Startup Mindset
What’s is PMF:
Build something people want (pay)! (4 SaaS: $1M ARR, 70% Marginal profit)
Your goal:
Achieve PMF (Your only goal), anything else doesn’t matter
What’s launch:
target your potential customer, tell your story
Global Market - Macro View
Room for Niche Market & Product
Founder(VC)’s Bet: Niche Market Grow Big
Passion & Love VS Critiques & hatred
Global Market - Micro View
Encounter a niche problem
Early Adopter 4 Niche Product
Build My Own Solution
Ego & DIY (Indie Hacker)
Become 🦄
When your problem becomes everybody’s problem
In the face of information overload, visualization tools are vital for efficiently deciphering and understanding data.
Publish Your Vision
Long-term investment
Meet Ex-Founder
Proof of time
Superus | AI-powered Info MapNow with AI
Test Everything
Build-In-Public
1st Launch: SaaS Yearbook
Nobody is going to STEAL your idea
Test everything: Features, Best Practice, Onboarding Strategy
The Cold Start
What did not work: convince KOL & Influence
What worked for us: digital content
What might work:
1. Make yourself a KOL/Influencer
2. Money = SEM | Ads
About PH
大型氛围组
如果你的产品面向的是：VC, Entrepreneur, PM
获得(科技圈)认可 （Badge）
不是一个靠谱的获客平台 （个人观点）
2nd Launch: Creatopia
3rd Launch: Wiki2Map
Common Questions from Early Adopters
GTM Strategy
Digital Content
User-made
Creatopia: 1week - 2k UV
AI-generated
Wiki2Map : 10k UV
Landing Page
Clear Value Proposition
Signup (Premium Only)
Monetization
Visualize Everything
wiki2map.com
hn2map.com
idea2map.com
txt2map.com
Visualize EVERYTHING with AI
rss2map.com
google2map.com
CreatopiaSaaS YearbookWiki2MapTest PMF via Product Launch
Hypothesis 2 Test
you can build amazing content (people want) with Superus
Hypothesis 2 Test
you can build an effective funnel to convert [Visitor → User]
Hypothesis 2 Test
turn existing linear content → visual content
1. Lure
2. Community
3. Feedbacks
4. Ambassador
Value-Proposition
Privacy
Roadmap
Scalability
Pricing
Introduction
Environment
My Story
Pre-Launch
Launch
Post-Launch
What’s Next?
Experiement Result