The Complete Offer Management Journey

In today's digital retail landscape, managing offers effectively requires a sophisticated system that connects multiple stakeholders. This comprehensive process involves careful coordination between central management, franchisees, and customer-facing applications, ensuring a seamless experience for everyone involved.

Initiating the Offer Process

The journey begins with thorough preparation and information gathering. This crucial first step sets the foundation for successful offer implementation. Teams must analyze market conditions, assess customer needs, and align with business objectives to create compelling offers that resonate with their target audience.

Strategic Offer Creation

Central management takes the lead by creating new offers within the EPOS Connect system, typically 1-2 weeks before deployment. This advanced planning allows for proper system integration and thorough testing. The creation phase involves defining offer parameters, setting terms and conditions, and establishing pricing strategies that benefit both the business and customers.

Seamless Distribution to EPOS Network

Once created, offers are systematically distributed through EPOS Connect to various POS systems used by franchisees. This distribution process ensures consistency across all retail locations. The system employs sophisticated synchronization protocols to maintain data integrity and real-time updates across the network.

Franchisee Review and Approval

Franchisees play a vital role in the offer lifecycle by reviewing and accepting offers through their POS systems. This step ensures local market relevance and operational feasibility. The approval process creates a feedback loop with EPOS Connect, maintaining transparency and accountability throughout the network.

B2C App Integration

The TRIFFT application server acts as the bridge between backend systems and customer-facing applications. This synchronization ensures that approved offers are accurately reflected in the B2C app. The process involves real-time data updates and careful validation to maintain offer integrity across all platforms.

Customer Engagement Phase

The customer journey begins as users explore offers within the Odido B2C app. This interface is designed for intuitive navigation and clear offer presentation. The app provides a seamless experience for customers to discover and evaluate available offers, enhancing their shopping experience.

Customer Decision Process

Customers have the flexibility to accept or decline offers based on their preferences. This interaction triggers sophisticated validation processes at the point of sale. The system ensures accurate offer redemption while maintaining transaction security and customer satisfaction throughout the process.

Process Completion

The offer lifecycle concludes with successful transactions and loyalty point calculations. This final phase ensures proper reward distribution and maintains accurate records of offer redemption. The system automatically updates customer profiles and loyalty status, preparing for future offer cycles.

Understanding the Offer Lifecycle: From Creation to Customer Experience